TrustRadius: an HG Insights company

Genesys Multicloud CX (discontinued) vs. Oracle Marketing

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Genesys Multicloud CX (discontinued)

    Score8 out of 10
    N/AGenesys Multicloud CX (formerly Genesys Engage, or PureEngage) is the Genesys customer engagement platform for enterprises. It is designed to be flexible for enterprises, who often have multiple and multi-national locations (including outsourcing) and large peak volumes and populations.N/A

    Oracle Marketing

    Score7.5 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    30 Answers
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    24 Answers
    80%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    33 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    82%
    Lived up to sales and marketing promises
    14 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    79%
    Implementation went as expected
    23 Answers
    91%
    Implementation went as expected
    10 Answers
    Features
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Contact Center Software
    Comparison of Contact Center Software features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    9.2
    118 Ratings
    8% above category average
    Oracle Marketing
    -
    Ratings
    Agent dashboard10.0109 Ratings00 Ratings
    Validate callers10.096 Ratings00 Ratings
    Outbound response9.099 Ratings00 Ratings
    Call forwarding8.089 Ratings00 Ratings
    Click-to-call (CTC)9.083 Ratings00 Ratings
    Warm transfer10.0105 Ratings00 Ratings
    Predictive dialing9.281 Ratings00 Ratings
    Interactive voice response10.0106 Ratings00 Ratings
    REST APIs10.099 Ratings00 Ratings
    Call scripts9.075 Ratings00 Ratings
    Call tracking10.0103 Ratings00 Ratings
    Multichannel integration9.9105 Ratings00 Ratings
    CRM software integration5.199 Ratings00 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    8.5
    107 Ratings
    2% above category average
    Oracle Marketing
    -
    Ratings
    Inbound call routing9.0100 Ratings00 Ratings
    Omnichannel inbound routing10.092 Ratings00 Ratings
    Recording8.980 Ratings00 Ratings
    Quality management8.080 Ratings00 Ratings
    Call analytics8.088 Ratings00 Ratings
    Historical reporting10.0103 Ratings00 Ratings
    Live reporting9.0100 Ratings00 Ratings
    Customer surveys6.864 Ratings00 Ratings
    Customer interaction analytics7.073 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    9.3
    133 Ratings
    18% above category average
    WYSIWYG email editor00 Ratings10.0117 Ratings
    Dynamic content00 Ratings9.0120 Ratings
    Ability to test dynamic content00 Ratings9.0116 Ratings
    Landing pages00 Ratings8.0124 Ratings
    A/B testing00 Ratings10.0118 Ratings
    Mobile optimization00 Ratings10.0113 Ratings
    Email deliverability reporting00 Ratings10.0127 Ratings
    List management00 Ratings9.0126 Ratings
    Triggered drip sequences00 Ratings9.0108 Ratings
    Lead Management
    Comparison of Lead Management features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    7% above category average
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    23% above category average
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    23% above category average
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    8.3
    123 Ratings
    10% above category average
    Dashboards00 Ratings9.0122 Ratings
    Standard reports00 Ratings8.0120 Ratings
    Custom reports00 Ratings8.0113 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Genesys Multicloud CX (discontinued) and Oracle Marketing
    Feature
    Genesys Multicloud CX (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    22% above category average
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    Best Alternatives
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Small Businesses
    Zendesk Talk
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    CloudTalk
    Score7.6 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Bright Pattern Contact Center
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Likelihood to Recommend
    8.0
    (147 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    7.9
    (26 ratings)
    10.0
    (92 ratings)
    Usability
    6.9
    (18 ratings)
    10.0
    (15 ratings)
    Availability
    8.0
    (4 ratings)
    8.1
    (9 ratings)
    Performance
    7.1
    (4 ratings)
    6.6
    (5 ratings)
    Support Rating
    8.6
    (21 ratings)
    9.9
    (16 ratings)
    In-Person Training
    8.1
    (3 ratings)
    7.3
    (3 ratings)
    Online Training
    7.3
    (2 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    3.8
    (11 ratings)
    8.8
    (10 ratings)
    Configurability
    6.5
    (3 ratings)
    6.4
    (1 ratings)
    Ease of integration
    1.4
    (4 ratings)
    2.0
    (2 ratings)
    Product Scalability
    7.3
    (4 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    7.3
    (2 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    7.3
    (2 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Genesys Multicloud CX (discontinued)Oracle Marketing
    Likelihood to Recommend
    Discontinued Products
    Solution is extremely agile and flexible. The new generation of containerized solution would be a game changer since it brings the ease of deployment and ability to get the innovations to a new total different place. I believe it is really hard to find in the competition who would have something similar or even close
    Incentivized
    Read full review
    Oracle
    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • VHT as a stand alone model can be easily plugged into to the current call routing with minimal changes and it works like charm.
    • Platform SDKs are a powerful tool that help integrate with other third party solutions or to build custom made applications.
    • The whole routing solution is amazing . With user friendly composer, you have the option of building both VRUs and routing strategies. And, they are very easy to deploy.
    • The level of details for report customization is another strong point.
    Incentivized
    Read full review
    Oracle
    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Genesys needs to pick up the pace with application upgrades. We see more and more issues with Genesys applications falling behind the operating systems versions. We need more apps to be ready for the latest server OC models. There is a lag.
    • There seems to be constant unrest with the management application platform, CME, SCI, Genesys administrator, GAX, then GAX plugins, then a move away from plugins. We would like one stable management platform that encompasses ALL aspects of management within the contact center.
    • Real-time reporting deficiencies with Genesys pulse web. this application cannot live up to CCPulse with respect to flexibility of views. Pulse web was a plugin now it's not a plugin any longer. constant movement, we finally get pulse web plugin onto production, 6 months later these something supposedly better.
    Incentivized
    Read full review
    Oracle
    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Genesys Engage is instrumental in us meeting our service obligations to our customers. Engage enables our organization to deliver interactions to the right staff and helps us minimize service and coverage gaps through historical and real-time reporting. Additionally, we feel that only Genesys Engage can meet and exceed our business needs and requirements.
    Incentivized
    Read full review
    Oracle
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review
    Usability
    Discontinued Products
    Overall, from a customer perspective and also an agent perspective, it is very easy to use Genesys Engage's platform. The Agent Desktop and Genesys WDE are good. Usability is high and I would consider it an easy to use product and easy to adopt from this perspective.
    Incentivized
    Read full review
    Oracle
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review
    Reliability and Availability
    Discontinued Products
    There are occasional failures, but distributed and High Availability features work well when architected, installed, and configured properly. Thoroughly reading and understanding system documentation is a must.
    Incentivized
    Read full review
    Oracle
    No one has experienced any problems with availablity.
    Read full review
    Performance
    Discontinued Products
    Never being disappointed in my 11 plus years of utilizing the various aspects of the system. No matter what we throw at it, the systems continue to perform as expected.
    Incentivized
    Read full review
    Oracle
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review
    Support Rating
    Discontinued Products
    There's definitely room for improvement. I would have love to see the chat functionality work more frequently. The level of expertise has diminished over the years. I understand that this in part has to do with the number of new products that has been introduced, but should not be an excuse for the lack of readiness.
    Read full review
    Oracle
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    Good training, but on limited locations. You can almost only follow trainings in europ in the UK and in Germany. Uk location is relatively difficult to get to and on a exppensive location. The content of the training is good, supplied training material is okay, but sometimes a bit outdated. When you follow a training it is most likely because of a recent purchase which is uasually the latest version.
    Incentivized
    Read full review
    Oracle
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review
    Online Training
    Discontinued Products
    Interesting webinars on relevant topic are being provided regularly. Th e webinars a often provided by Genesys and hosted by a very experienced product owner. In many occasions a customer is invited to share his / her experiences and best practices. Webinars can be watched at a later time for your convenience.
    Incentivized
    Read full review
    Oracle
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review
    Implementation Rating
    Discontinued Products
    It was a death march. We finally learned enough about the product to know that our vendor knew nothing and had done it wrong. We hired voice engineers and took over the project. We should have fired our vendor much earlier
    Incentivized
    Read full review
    Oracle
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review
    Alternatives Considered
    Discontinued Products
    For a similar contact center structure, I find Genesys products are faster to produce outcomes, and fast to respond (loading, changing screens...). However, in terms of user interface, I do prefer the way NICE did things there. Coming from an agent background, I find that the NICE agent interface is more visually appealing and offers more flexibility (parameters for agent exceptions).
    Incentivized
    Read full review
    Oracle
    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    The Interactive Intelligence SIP based contact center platform has broken through the barriers of "board based" technology to processor based limits on scalability. This means their CIC premise or cloud platform can be engineered to support agent counts into the thousands.
    Incentivized
    Read full review
    Oracle
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Utilizing Genesys Contact Center Portfolio has added increased employee efficiency, providing better availability to customer demands which in turn has increased customer satisfaction.
    • Utilizing Genesys Contact Center Portfolio has added increased management efficiency, automating resource planning and scheduling and providing management more time to focus on other important tasks.
    Incentivized
    Read full review
    Oracle
    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Incentivized
    Read full review
    ScreenShots

    Genesys Multicloud CX (discontinued) Screenshots

    Screenshot of Altocloud in Workspace

    Oracle Marketing Screenshots

    Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.