Gong vs. Lead Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gong
Score 9.2 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
GongLead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
GongLead Liaison
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$499 Depends on package
Additional Details
More Pricing Information
Features
GongLead Liaison
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Gong
8.6
67 Ratings
8% above category average
Lead Liaison
-
Ratings
Speech-to-Text Transcription8.865 Ratings00 Ratings
Keyword Detection8.764 Ratings00 Ratings
Sentiment Analysis7.757 Ratings00 Ratings
Speaker Diarization8.762 Ratings00 Ratings
Call Recording Playback9.767 Ratings00 Ratings
Call Summarization8.366 Ratings00 Ratings
Conversion Metrics8.059 Ratings00 Ratings
Keyword Search & Retrieval9.064 Ratings00 Ratings
Call Tagging9.158 Ratings00 Ratings
Integration with CRM Systems7.757 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Gong
-
Ratings
Lead Liaison
8.8
8 Ratings
13% above category average
WYSIWYG email editor00 Ratings9.08 Ratings
Dynamic content00 Ratings8.57 Ratings
Ability to test dynamic content00 Ratings8.27 Ratings
Landing pages00 Ratings8.77 Ratings
A/B testing00 Ratings8.75 Ratings
Mobile optimization00 Ratings9.06 Ratings
Email deliverability reporting00 Ratings9.37 Ratings
List management00 Ratings8.88 Ratings
Triggered drip sequences00 Ratings9.05 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Gong
-
Ratings
Lead Liaison
9.0
8 Ratings
14% above category average
Lead nurturing automation00 Ratings9.58 Ratings
Lead scoring and grading00 Ratings9.08 Ratings
Data quality management00 Ratings8.87 Ratings
Automated sales alerts and tasks00 Ratings8.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Gong
-
Ratings
Lead Liaison
8.9
6 Ratings
15% above category average
Calendaring00 Ratings8.86 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Gong
-
Ratings
Lead Liaison
8.8
6 Ratings
15% above category average
Social sharing and campaigns00 Ratings9.06 Ratings
Social profile integration00 Ratings8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Gong
-
Ratings
Lead Liaison
9.2
7 Ratings
21% above category average
Dashboards00 Ratings9.07 Ratings
Standard reports00 Ratings9.37 Ratings
Custom reports00 Ratings9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gong
-
Ratings
Lead Liaison
8.5
8 Ratings
11% above category average
API00 Ratings8.88 Ratings
Role-based workflow & approvals00 Ratings8.56 Ratings
Customizability00 Ratings8.07 Ratings
Integration with Salesforce.com00 Ratings8.06 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
Integration with SugarCRM00 Ratings9.03 Ratings
Best Alternatives
GongLead Liaison
Small Businesses
Clari Copilot
Clari Copilot
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Clari
Clari
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Clari
Clari
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GongLead Liaison
Likelihood to Recommend
9.2
(511 ratings)
9.1
(8 ratings)
Likelihood to Renew
9.1
(12 ratings)
9.1
(1 ratings)
Usability
9.0
(279 ratings)
8.2
(1 ratings)
Availability
6.4
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
8.9
(100 ratings)
9.1
(1 ratings)
Implementation Rating
6.6
(6 ratings)
9.1
(1 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(2 ratings)
-
(0 ratings)
Professional Services
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
GongLead Liaison
Likelihood to Recommend
Gong.io
Gong is good for recording meetings for recall, verification, and tracking purposes. It is also good for training purposes - by viewing the recordings of my colleagues, I can learn how they are conducting the meetings. This will allow new employees to learn skills quickly and efficiently and get up to speed faster. One area of improvement is the user interface, which looks kind of dated. Another area is when I try to search for a specific call, I often don't get the desired result, and I find myself having to dig around more than I feel is necessary.
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Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Pros
Gong.io
  • Transcribing the meeting. Audio to text.
  • Creating meeting summaries that include key follow-up points.
  • AI for a user to query the meeting to get key information.
  • Breaking down the meeting by the speaker for ease of search and navigating through the meeting.
Read full review
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Cons
Gong.io
  • It could use a predefined follow-up email template and populate the predefined fields or questions.
  • It could ask you when to start recording (on Zoom) instead of doing it at some awkward random moment.
  • It sometimes misses the speaker when creating a transcript.
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Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Likelihood to Renew
Gong.io
We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.
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Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Usability
Gong.io
It's a very intelligent software, helping me in my daily work and, in fact, making it easier. I haven't come across any aspect of Gong that isn't doing what it is supposed to do. The software can listen to a call between humans, create a transcript, and tell me the result of the call!?! This is already too good! I can't wait to see what else Gong can accomplish.
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Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Support Rating
Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
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Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Implementation Rating
Gong.io
This is nothing something I'm able to answer
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Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Alternatives Considered
Gong.io
Zoom has great integrations and summary tools. There is less insight at the company level, whereas Gong is built to give insight across the customer journey. Zoom pushes to Hubspot nicely, but Hubspot doesn't have the capabilities to organize this data at the company level in the way that Gong does. You can piece together the call recording features, but you can't replace the level of insight that Gong offers at the company level by leveraging call data
Read full review
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Contract Terms and Pricing Model
Gong.io
I was not involved with the process
Read full review
Lead Liaison
No answers on this topic
Professional Services
Gong.io
I was not involved with the process
Read full review
Lead Liaison
No answers on this topic
Return on Investment
Gong.io
  • Time savings on email recaps and meeting notes; fully automated if you let the team lean into these features!
  • It saves me time from having to attend every client call, especially since most of my team is 3 hours ahead of me, so I have limited time to join their calls to begin with.
  • Specific feedback about a moment vs. generic feedback.
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Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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ScreenShots

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing