Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…
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Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Appropriate when: There's some kind of repetition and success formula that you're trying to find out. You have a big team, and you're trying to find something that works. Then gong will be helpful. In my experience, B2B SaaS will almost always benefit from it. Less well suited when: You're making big deals over a small number of very specific clients. I worked for a little bit in government and oil&gas deals, and everything in each deal varies wildly - can't see gong being that big of a help here.
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Call recording: you can see a transcript and also set-up trackers for keywords like competitor names being mentioned.
Active conversations in accounts: I get email reports on all active conversations that have happened with Gong so I can see across the Global team what meetings the team are having and make sure we are coordinated on large strategic accounts.
Call sharing/collaboration: the native integration with Slack means I can tag and talk to my team about calls via slack messages, and then the conversation will still appear in Gong and vice versa. This helps my team receive feedback where they are working and removes the need to check Gong to see if there is feedback there. This helps reduce tech fatigue.
The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
I think it's very easy to use and navigate. Occasionally, I find something things harder to find or I am unsure of their meaning. The Gong support team though are excellent and will quickly help with answers or jump on a call to review where you are at. Generally, an easy to use tool.
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
The Gong video library is much easier to navigate. I like that everything is saved in one place that I can navigate instead of separate video files that I have to download. I also think it's really cool that our whole company can access and watch each other's meetings and videos. I sometimes watch videos of customer calls with the sales team when an account is being passed to me to get a better idea of what they've already discussed with our teams, and I'll watch calls where coworkers have discussed similar topics to what I'm working on to train myself on different subject areas. I enjoy how Gong promotes greater transparency within the company and greater collaboration between teams as a result.
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
