Gong vs. Terminus ABM Platform

Any team that has a direct relationship with a client via a phone or a video call would benefit from Gong. I've worked on sales in the past and these tools are the dream of every leader. I can't think of a better way to get actual material from our performance to give us a better chance to detect areas of improvement and hone our skillset before our next call. Even it's super fast. In merely a few minutes after the call you receive an email telling you that the recording is already ready for us to exploit it

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Recommendations to improve (silence time, speaking ratio, etc.)
• Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
• Transcription - it has been accurate, and helps when trying to learn how to handle rejections

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Would like to have Gong use AI to alert me when a customer is at risk for attrition
• Would like to make it easier to search on Accounts. When I type into the search field, sometimes multiple accounts appear, and when I click on one, there's an error.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Esy and simple to use outside of a few clunky moments with integrating to zoom/gcal or resetting the duration of recordings. Overall it's a really great tool that certainly empowers customer success and account managers to add of ton of value to the customer experience in a really simple way and makes the process more smooth and secure.

Incentivized

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

This is nothing something I'm able to answer

Incentivized

We used to use Zoom recordings but they don't compare, we also had to spend a ton on extra storage while Gong is unlimited. In my opinion, Zoom/etc. provides no insights, no ability to score calls, no collaboration, poor sharing, etc.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Greater collaboration across internal teams
• Improved presentation and conversation skills, based on manager feedback and individual assessment
• Improved patience (must fewer instances of interrupting customers thanks to Gong)
• Customers are more confident in their decisions (when they can rewatch demos)
• Better alignment with customers, since we can be truly present on the call then listen to the recording later instead of taking notes in real-time

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting