GoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment.
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TrackMaven
Score8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…
I think it works nicely for shops that want the analytical power and are ok to host their own infrastructure for the data and etl. For smaller operations with limited budgets but still high demand for analytical features the math may not work out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The source datasets are often complex, semi-structured and un-linked to key entities. With GoodData, all of these datasets are unified to serve as a central semantic data model layer, building into a galaxy schema with dimensions, bridge, and facts, which then forms the backbone that powers the [...] data intelligence cloud. Building insights and dashboards become a much easier task once the underlying data model is designed. GoodData enforces certain best practices as a BI tool, which must be adhered to get the true value of the raw data. For e.g. the source FDA dashboard may just show inspection data but the Site Profile dashboard built on GoodData goes beyond the standard information and shows more insight into site risk scores and can be drilled into details. There is blog written on this topic: [...].
GoodData provides a rich collection of visualization options that help us create compelling story-telling via dashboards. Being well-prepared for FDA inspections is essential for maintaining product quality, regulatory compliance, and avoiding serious business setbacks. FDA inspections are critical events that can shape a company’s market access and reputation. The FDA itself offers the FDA Data Dashboard, but it doesn’t make every document available. There is a blog written on this topic: [...].
Medical devices and technologies do not stop evolving after they receive regulatory approval. Once a product hits the market, it faces real-world usage, compliance challenges, and an array of regulatory scrutiny. Managing these postmarket dynamics is critical to a product’s long-term success and patient safety. However, many companies struggle to keep track of relevant events across a product’s markets, from adverse event reports to changing regulations. Postmarket Intelligence developed on GoodData platform enables us to solve that problem. It empowers MedTech companies to efficiently monitor, assess, and act on postmarket data—saving time, improving decision-making, and ensuring compliance with industry standards. Anyone who is used to trying to get the data they need from the various FDA, and other regulatory agency websites, knows that collecting, cleaning, and structuring that data takes hours. And that’s before any analysis can get done. We enable customers to free up time to focus only on the high-value analysis and subsequent recommendations to leadership, rather than wrangling the data.
The data pipeline refresh that is provided by GoodData Platform is also quite useful from data engineering perspective. The Automated Data Distribution v2 or commonly called as ADD refresh follows a set pattern of identifying the analytical data model through output stage which helps abstract the complex table definition to simpler views that can help with quick rebuild at the data warehouse level while loading the data into GoodData's ADS storage layer. The import first way of loading data into GoodData's cloud storage, followed by querying for any aggregations or metrics on the GoodData analyzer, makes this simple and fast.
GoodData's latest product i.e. Cloud also offers several good features like Analytics as Code which helps software engineering teams follow a code-first approach to analytics, where building insights, dashboards or even datasets can be done in YAML templates or serviced by REST APIs. This is particularly forward thinking in the modern technology stack and evolving industry requirements. These provide seamless integration options to front-end and backend code, embedded analytics with multiple choices from HTML to React based workloads. At [...], we are currently exploring most of these features while planning for a future migration from Platform to Cloud.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
