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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.3 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    Grade.us

    Score8.9 out of 10
    N/AGrade.us allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The review funnel landing page allows users to segment happy customers to leave a review on the major like Google and Facebook and industry-specific review sites. Generate…

    $180

    3 seats ($60 for additional seats)

    Pricing
    Google Ad ManagerGrade.us
    Editions & Modules
    No answers on this topic
    Professional
    $180.00
    3 seats ($60 for additional seats)
    Agency
    $400.00
    10 seats ($40 for additional seats)
    Partner
    $2500.00
    100 seats ($25 for additional seats - tiered discounts at higher volumes)
    Offerings
    Pricing Offerings
    Google Ad ManagerGrade.us
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—We offer a free basic version of white-labeling the dashboard for agencies, but also offer Premium white-label. Premium White-label Option Agency customers may optionally choose to put the entire Grade.us dashboard under your brand and domain. There are additional annual costs to cover the SSL certificate, dedicated hosting, and installation/renewal: $440/yr. This option is not available to Professional plan customers.
    More Pricing Information
    Community Pulse
    Google Ad ManagerGrade.us
    Considered Both Products
    Google
    No answer on this topic
    Traject
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    75%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Google Ad ManagerGrade.us
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and Grade.us
    Feature
    Google Ad Manager
    7.8
    28 Ratings
    6% above category average
    Grade.us
    -
    Ratings
    Data Transfer7.528 Ratings00 Ratings
    DSP integration8.122 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and Grade.us
    Feature
    Google Ad Manager
    7.4
    40 Ratings
    6% below category average
    Grade.us
    -
    Ratings
    Ad campaign creation7.640 Ratings00 Ratings
    Ad deployment7.040 Ratings00 Ratings
    Display advertising7.639 Ratings00 Ratings
    Ad display and retargeting segmentation7.238 Ratings00 Ratings
    Sequence targeting7.528 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and Grade.us
    Feature
    Google Ad Manager
    6.7
    39 Ratings
    15% below category average
    Grade.us
    -
    Ratings
    Ad dashboards6.537 Ratings00 Ratings
    Ad performance reports7.439 Ratings00 Ratings
    Ad conversion tracking6.738 Ratings00 Ratings
    Ad attribution reporting6.834 Ratings00 Ratings
    Cross-channel ad management7.029 Ratings00 Ratings
    Ad forecasting and optimization5.734 Ratings00 Ratings
    Best Alternatives
    Google Ad ManagerGrade.us
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Brand24
    Score9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Birdeye
    Score8.7 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Ad ManagerGrade.us
    Likelihood to Recommend
    8.2
    (40 ratings)
    9.0
    (4 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.8
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (2 ratings)
    9.3
    (4 ratings)
    User Testimonials
    Google Ad ManagerGrade.us
    Likelihood to Recommend
    Google
    I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
    Incentivized
    Read full review
    Traject
    Grade.us is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.
    Incentivized
    Read full review
    Pros
    Google
    • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
    • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
    • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
    Incentivized
    Read full review
    Traject
    • Automates review requests.
    • Makes review monitoring across sites easy.
    • Makes reporting on review progress simple.
    Incentivized
    Read full review
    Cons
    Google
    • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
    • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
    • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
    Incentivized
    Read full review
    Traject
    • Video support could be a little more granular.
    • The nomenclature used in the dashboard is a little unclear to a new user.
    • The password assignment system is a bit over-engineered making it harder to use.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
    Incentivized
    Read full review
    Traject
    No answers on this topic
    Usability
    Google
    While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
    Incentivized
    Read full review
    Traject
    No answers on this topic
    Support Rating
    Google
    I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
    Incentivized
    Read full review
    Traject
    They are very prompt when we send an inquiry and very helpful with fixing issues.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
    Incentivized
    Read full review
    Traject
    Different scopes in total, but G.us does a far better job in review management and social proof growth.
    Incentivized
    Read full review
    Return on Investment
    Google
    • I was able to work well with my budgets - mainly because of the reports.
    • I saw a great spike in the way my ad traffic increased.
    • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
    Incentivized
    Read full review
    Traject
    • Grade.us has allowed us to bring a valuable service to the table for our clients as well as a solid source of recurring revenue. A win win!
    Incentivized
    Read full review
    ScreenShots

    Grade.us Screenshots

    Screenshot of White label the Grade.us platform with your company's logo.Screenshot of Use the review funnel to make it as easy as possible for customers to leave a review on the review sites important to your business.Screenshot of Monitor all of your reviews and respond to them with the Grade.us review monitoring command center.Screenshot of Stream your greatest reviews to your website with the embeddable widget or WordPress Plugin.Screenshot of Analyze your review performance with in-depth reports.