TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google AdMob

    Score6.9 out of 10
    N/AAdMob is a mobile advertising platform acquired by Google in 2010.N/A

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    Google AdMobSmartlook
    Editions & Modules
    No answers on this topic
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    Google AdMobSmartlook
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Community Pulse
    Google AdMobSmartlook
    Considered Both Products
    Google
    No answer on this topic
    Smartlook
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    98%
    Would buy again
    113 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    98%
    Delivers good value for the price
    101 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    99%
    Happy with the feature set
    114 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    97%
    Lived up to sales and marketing promises
    94 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    95%
    Implementation went as expected
    104 Answers
    Best Alternatives
    Google AdMobSmartlook
    Small Businesses
    No answers on this topic
    Crazy Egg
    Score7.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Crazy Egg
    Score7.9 out of 10
    Enterprises
    No answers on this topic
    Crazy Egg
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdMobSmartlook
    Likelihood to Recommend
    2.9
    (12 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.9
    (4 ratings)
    Usability
    3.0
    (1 ratings)
    10.0
    (75 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (107 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google AdMobSmartlook
    Likelihood to Recommend
    Google
    Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
    Incentivized
    Read full review
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
    Read full review
    Pros
    Google
    • Provides a complete ad verification system.
    • Integration with Google Analytics.
    • Transmission customization
    • Ad network mediation is a great feature to manage many ad networks at the same time.
    Incentivized
    Read full review
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
    Read full review
    Cons
    Google
    • Admob has very low prices for impressions or clicks on Android.
    • Admob has very low prices for impressions or clicks in many countries including Europe.
    • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
    • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
    Incentivized
    Read full review
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    Usability
    Google
    hard to use, no support
    Read full review
    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
    Incentivized
    Read full review
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
    • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
    Read full review
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    ScreenShots

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps