TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google AdMob

    Score6.9 out of 10
    N/AAdMob is a mobile advertising platform acquired by Google in 2010.N/A

    Yahoo Ads

    Score7.8 out of 10
    N/AYahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.

    $25

    per month

    Pricing
    Google AdMobYahoo Ads
    Editions & Modules
    No answers on this topic
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    Google AdMobYahoo Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdMobYahoo Ads
    Considered Both Products
    Google
    No answer on this topic
    Yahoo!
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    Google AdMobYahoo Ads
    Small Businesses
    No answers on this topic
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    No answers on this topic
    AdSense
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdMobYahoo Ads
    Likelihood to Recommend
    2.9
    (12 ratings)
    5.0
    (17 ratings)
    Usability
    3.0
    (1 ratings)
    5.4
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    6.5
    (6 ratings)
    User Testimonials
    Google AdMobYahoo Ads
    Likelihood to Recommend
    Google
    Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
    Incentivized
    Read full review
    Yahoo!
    Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
    Incentivized
    Read full review
    Pros
    Google
    • Provides a complete ad verification system.
    • Integration with Google Analytics.
    • Transmission customization
    • Ad network mediation is a great feature to manage many ad networks at the same time.
    Incentivized
    Read full review
    Yahoo!
    • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
    • Provides unique ways to differentiate advertisers in top positions on search results pages.
    • Creates unique tactics to utilize on display networks (carousel and video takeovers).
    Incentivized
    Read full review
    Cons
    Google
    • Admob has very low prices for impressions or clicks on Android.
    • Admob has very low prices for impressions or clicks in many countries including Europe.
    • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
    • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
    Incentivized
    Read full review
    Yahoo!
    • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
    • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
    Incentivized
    Read full review
    Usability
    Google
    hard to use, no support
    Read full review
    Yahoo!
    One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    Yahoo!
    They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
    Incentivized
    Read full review
    Yahoo!
    Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
    • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
    Read full review
    Yahoo!
    • It has created a more comprehensive understanding of the audience to whom a client is marketing.
    • It allows clients to target and reach audience members on all major search platforms.
    • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
    Incentivized
    Read full review
    ScreenShots