Likelihood to Recommend
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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[Netpeak] Spider is a great service for:
Checking and monitoring big websites or e-commerce projects for technical errors on regular basis Creating custom formulas for calculation of internal page ranks and building a tree view with this information Get reports that include metrics for every page (performance, inbound and outbound links, indexing status) Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website
It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.
Read full review Pros Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products). Read full review Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence) Building tree with calculation of internal page ranks Get a report with different technical errors (404 errors, broken links, duplicated content, ) Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page Read full review Cons If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that. There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span. Read full review You can buy a subscription only for month or more, you can't pay for 1-2 projects No version for MacOS It's only desktop software, online version is not available Read full review Likelihood to Renew
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review Usability
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap! Read full review Support Rating
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review Alternatives Considered
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.
Read full review Return on Investment Google Ads is often one of our highest ROI channels, especially when you factor in branded ads. Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap. If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account. Read full review Get a full report with common technical errors on websites without manual QA testing Speed up work of SEO specialist, can automatically calculate tree with internal page ranks It's all-in-one tool and you don't need to buy another services to get all this info Read full review ScreenShots Netpeak Spider Screenshots