Likelihood to Recommend
If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.
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StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Read full review Pros Excellent Ads type and useful content Excellent follow up and analytics Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code Excellent revenue for the bloggers who are honest about their content Read full review Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on. Read full review Cons Google AdSense should monetize mobile applications Google AdSense should monetize Mac native applications and games Google AdSense should pay out more for a click for tier 1 countries traffic Read full review There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency. To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics. Budgeting. Read full review Likelihood to Renew
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Read full review Usability
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Read full review Support Rating
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Read full review Alternatives Considered
As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.
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In terms of Native advertising, StackAdapt blows
out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Read full review Return on Investment Helps us strategize better around potential ad revenue models Helps us evaluate the impact of ads on the user experience on the front end The optimization recommendations have generated an improvement revenue-wise Read full review Excellent traffic from our ads. Traffic exceeded our forecast. Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test. The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content. Read full review ScreenShots