Google Analytics 360 (discontinued) vs. RapidMiner

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

RapidMiner is really fantastic to perform fast ETL processes and work on your data as you want, no matter what is the source. You will really save a lot of time when you learn how to use it. You can create mining analysis with several algorithms, and thanks to add-ons, you can apply a lot of techniques. It will not replace a business intelligence dashboard but it allows to create great datamarts for your BI tools. One negative thing is that It's no easy to share your outputs.

Incentivized

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Incentivized

• I am very impressed at how easily you can work within RapidMiner without much data analytics training. Plus with the help of the crowd, you can see what steps others have taken with their data analytics projects.
• Text mining was simple and clean. We used this for our call transcription problem where we didn't have the resources to listen to each call. We needed to qualify each call based on some key phrases.
• Our direct mail program was large and not very targeted. Using RapidMiner, we were able to isolate a predictive level we felt comfortable with and decided not to send to anyone below that level. We saved quite a bit of money.

Incentivized

• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• I hope RapidMiner would be the first data science platform that allows data scientists to change the behaviour of a machine learning algorithm that already exists in the repository. For example, I want to be able to change the way a genetic algorithm mutates.
• Automatic programming: One day, I hope RapidMiner can automatically generate codes in any 4th generation programming language based on the developed model.
• More tutorials/samples needed: Why doesn't RapidMiner becomes the next 'UC Irvine Machine Learning Repository'? Provide real examples and real cases for users to study and understand the best practices in modelling. RapidMiner already has some datasets for a tutorial. Besides the existing samples, I hope RapidMiner can provide more sample data and examples.

Incentivized

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

Incentivized

Very fast and user-friendly tool

Incentivized

The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

Very use to use and learn

Incentivized

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

Incentivized

We tried different data tools and we figured we give RapidMinder Studio a shot as one of our employees had experience with it, and when compared to some of the other tools that we used it was the best fit among the test group that we used. Overall it was a little more fluid and user-friendly.

Incentivized

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

Incentivized

• Thanks to the patters that RapidMiner has detected, we have been able to follow clues in the right direction, both for the Protein Interaction Network Analysis and for the Epilepsy Research
• Students and participants of the machine learning workshops have learned about this technology and about the tool

Incentivized