Attribution in Google Analytics vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.6 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Pricing
Attribution in Google AnalyticsMakesbridge
Editions & Modules
No answers on this topic
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
Attribution in Google AnalyticsMakesbridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
Attribution in Google AnalyticsMakesbridge
Features
Attribution in Google AnalyticsMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
7.7
7 Ratings
1% above category average
WYSIWYG email editor00 Ratings6.97 Ratings
Dynamic content00 Ratings8.05 Ratings
Ability to test dynamic content00 Ratings8.06 Ratings
Landing pages00 Ratings7.04 Ratings
A/B testing00 Ratings8.45 Ratings
Mobile optimization00 Ratings7.96 Ratings
Email deliverability reporting00 Ratings8.27 Ratings
List management00 Ratings7.27 Ratings
Triggered drip sequences00 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
8.1
6 Ratings
4% above category average
Lead nurturing automation00 Ratings8.26 Ratings
Lead scoring and grading00 Ratings7.66 Ratings
Data quality management00 Ratings8.26 Ratings
Automated sales alerts and tasks00 Ratings8.26 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
8.1
6 Ratings
9% above category average
Calendaring00 Ratings7.76 Ratings
Event/webinar marketing00 Ratings8.44 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
8.8
6 Ratings
18% above category average
Social sharing and campaigns00 Ratings8.54 Ratings
Social profile integration00 Ratings9.13 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
8.0
7 Ratings
9% above category average
Dashboards00 Ratings7.67 Ratings
Standard reports00 Ratings8.47 Ratings
Custom reports00 Ratings8.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Attribution in Google Analytics
-
Ratings
Makesbridge
7.6
6 Ratings
2% above category average
API00 Ratings7.14 Ratings
Role-based workflow & approvals00 Ratings8.15 Ratings
Customizability00 Ratings7.26 Ratings
Integration with Salesforce.com00 Ratings8.26 Ratings
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Attribution in Google AnalyticsMakesbridge
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User Ratings
Attribution in Google AnalyticsMakesbridge
Likelihood to Recommend
6.3
(4 ratings)
8.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(2 ratings)
Online Training
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
Attribution in Google AnalyticsMakesbridge
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
Read full review
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Read full review
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Read full review
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Read full review
Likelihood to Renew
Google
No answers on this topic
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Read full review
Usability
Google
No answers on this topic
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Reliability and Availability
Google
No answers on this topic
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
Read full review
Performance
Google
No answers on this topic
Makesbridge Technology
Best tech support in the software industry.
Read full review
Support Rating
Google
No answers on this topic
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
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Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
Read full review
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.