Google Analytics vs. Google Cloud Operations Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Google Cloud Operations Suite
Score 7.2 out of 10
N/A
The Google Cloud Operations Suite (formerly Stackdriver) is an APM platform based on three tools for error detection, tracing, and resolution. It manages cloud-based or on-premise applications in live or mid-production environments.
$0.01
per 1,000 read API calls
Pricing
Google AnalyticsGoogle Cloud Operations Suite
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Monitoring API Calls
$0.01
per 1,000 read API calls
Trace Ingestion
$0.20
per million spans
Monitoring Data
$0.26
per MB
Logging Data
$0.50
per GB
Offerings
Pricing Offerings
Google AnalyticsGoogle Cloud Operations Suite
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsGoogle Cloud Operations Suite
Features
Google AnalyticsGoogle Cloud Operations Suite
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.4
11 Ratings
4% above category average
Google Cloud Operations Suite
-
Ratings
Lead Conversion Tracking8.110 Ratings00 Ratings
Bounce Rate Measurement8.410 Ratings00 Ratings
Device and Browser Reporting9.211 Ratings00 Ratings
Pageview Tracking9.011 Ratings00 Ratings
Event Tracking8.311 Ratings00 Ratings
Reporting in real-time7.910 Ratings00 Ratings
Referral Source Tracking8.510 Ratings00 Ratings
Customizable Dashboards7.910 Ratings00 Ratings
Application Performance Management
Comparison of Application Performance Management features of Product A and Product B
Google Analytics
-
Ratings
Google Cloud Operations Suite
8.6
2 Ratings
10% above category average
Application monitoring00 Ratings9.12 Ratings
Database monitoring00 Ratings9.12 Ratings
Threshold alerts00 Ratings7.32 Ratings
Predictive capabilities00 Ratings9.01 Ratings
Application performance management console00 Ratings6.42 Ratings
Collaboration tools00 Ratings9.01 Ratings
Out-of-the box templates to monitor applications00 Ratings9.01 Ratings
Application dependency mapping and thresholding00 Ratings8.01 Ratings
Virtualization monitoring00 Ratings10.01 Ratings
Server availability and performance monitoring00 Ratings8.22 Ratings
Server usage monitoring and capacity forecasting00 Ratings8.22 Ratings
IT Asset Discovery00 Ratings10.01 Ratings
Best Alternatives
Google AnalyticsGoogle Cloud Operations Suite
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
GitLab
GitLab
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
ManageEngine Site24x7
ManageEngine Site24x7
Score 9.5 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
ManageEngine Site24x7
ManageEngine Site24x7
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsGoogle Cloud Operations Suite
Likelihood to Recommend
8.6
(193 ratings)
8.2
(2 ratings)
Likelihood to Renew
9.0
(51 ratings)
-
(0 ratings)
Usability
7.4
(19 ratings)
-
(0 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
10.0
(1 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
-
(0 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsGoogle Cloud Operations Suite
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Google
Easy to set up in all environments. With this tool, the company is now able to measure both well-functioning data and data that needs immediate intervention. This early detection facilitates decisions about actions to correct the disorder and improve indexes. Stackdriver is now essential for the company's security and monitoring team and we plan to expand to other branches.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Google
  • All the application error reporting available at a single place.
  • You will get the real-time application error and alerts.
  • It's really easy to use and no need to worry for the setup.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Google
  • For searching and filtering the logs the system is slow sometimes.
  • An agent needs to be installed in each VM to monitor specific metrics.
  • The pricing model is confusing.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
Google
No answers on this topic
Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
Google
No answers on this topic
Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
Google
No answers on this topic
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review
Google
No answers on this topic
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review
Google
It is also a great problem detection tool, and this is extremely important for General Motors.
The user can count on the ease of flexible panels and advanced visualization tools that help to identify problems. Among the most common, we can mention:
- containment of hosts;
- cloud provider limitation;
- hardware wear.
And also Stackdriver Integration with other Google Cloud data tools such as BigQuery, Cloud Pub/Sub, Cloud Storage and Cloud Database.
Read full review
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
Google
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review
Google
No answers on this topic
Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
Google
Read full review
Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review
Google
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
Google
  • We completely depends on Stackdriver for error monitoring and reporting.
  • Stackdriver is very simple to use and available at default.
  • Stackdriver is the key part for our business to get the insight of our application behavior.
Read full review
ScreenShots