Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Google Cloud Operations Suite
Score 7.2 out of 10
N/A
The Google Cloud Operations Suite (formerly Stackdriver) is an APM platform based on three tools for error detection, tracing, and resolution. It manages cloud-based or on-premise applications in live or mid-production environments.
$0.01
per 1,000 read API calls
Pricing
Google Analytics
Google Cloud Operations Suite
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Monitoring API Calls
$0.01
per 1,000 read API calls
Trace Ingestion
$0.20
per million spans
Monitoring Data
$0.26
per MB
Logging Data
$0.50
per GB
Offerings
Pricing Offerings
Google Analytics
Google Cloud Operations Suite
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Google Analytics
Google Cloud Operations Suite
Features
Google Analytics
Google Cloud Operations Suite
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.4
11 Ratings
4% above category average
Google Cloud Operations Suite
-
Ratings
Lead Conversion Tracking
8.110 Ratings
00 Ratings
Bounce Rate Measurement
8.410 Ratings
00 Ratings
Device and Browser Reporting
9.211 Ratings
00 Ratings
Pageview Tracking
9.011 Ratings
00 Ratings
Event Tracking
8.311 Ratings
00 Ratings
Reporting in real-time
7.910 Ratings
00 Ratings
Referral Source Tracking
8.510 Ratings
00 Ratings
Customizable Dashboards
7.910 Ratings
00 Ratings
Application Performance Management
Comparison of Application Performance Management features of Product A and Product B
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Easy to set up in all environments. With this tool, the company is now able to measure both well-functioning data and data that needs immediate intervention. This early detection facilitates decisions about actions to correct the disorder and improve indexes. Stackdriver is now essential for the company's security and monitoring team and we plan to expand to other branches.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
It is also a great problem detection tool, and this is extremely important for General Motors.
The user can count on the ease of flexible panels and advanced visualization tools that help to identify problems. Among the most common, we can mention:
- containment of hosts;
- cloud provider limitation;
- hardware wear.
And also Stackdriver Integration with other Google Cloud data tools such as BigQuery, Cloud Pub/Sub, Cloud Storage and Cloud Database.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions