TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    GTreasury

    Score8.4 out of 10
    N/AGTreasury offers their treasury management system for funds and transfer management, liquidity tracking, customizable accounting rules with ERP integration, and other liquidity management features.N/A
    Pricing
    Google AnalyticsGTreasury
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsGTreasury
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsGTreasury
    Considered Both Products
    Google
    No answer on this topic
    GTreasury
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    80%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    88%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    40%
    Lived up to sales and marketing promises
    2 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    57%
    Implementation went as expected
    4 Answers
    Features
    Google AnalyticsGTreasury
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and GTreasury
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    GTreasury
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsGTreasury
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGTreasury
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.4
    (11 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    5.7
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (9 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    3.0
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    1.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsGTreasury
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    GTreasury
    It is well-suited for providing information about what cash is available and its future outlook of it. It helped us to link the multiple bank accounts that we have globally into one consolidated location. We were then able to ensure that we had the cash required to meet the various business needs that we have.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    GTreasury
    • Reporting automates bank balance view(s) by sending daily email recipients.
    • [It] includes the GL account coding on the funding templates to automate the posting of JEs for that transaction.
    • [It] synergizes bank transactions via a single portal rather than multiple logins for multiple bank platforms.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    GTreasury
    • [In my opinion, the] reporting functions are not user-friendly and [are] very confusing.
    • [I also believe that the] financial accounting module is also not user-friendly.
    • Operator security - [In my opinion,] the admin is confusing to set up new groups. Some languages in there were either no longer valid or changed. [Also, I believe that you] cannot disable users unless you move them to disable group. [I feel like it's] a bit weird.
    • Customer service support - [I feel it has] gotten better but [I, personally,] hope to see more improvement and timely responses.
    • [I believe] the location of certain functions is confusing as well. [In my experience,] I usually have to go to [the] search bar to search for what I am looking for.
    • FBAR - [I feel this is] also a bit confusing and hard to find. [In my case,] I had to ask where it is located, and [it was] definitely not where I would have expected it to [be]. I would assume it would be under reporting, but it was under [the] library and then maintenance or something.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    GTreasury
    [I feel] it's too hard to use and navigate around [and] very difficult to manage/administer. We may keep it because [I feel] we [have] already gone through the pain point and don't want to risk going through that again. Unfortunately, if we keep it, [I believe] it's not because we love it.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    GTreasury
    Good overall usability for what we have needed. We have not delved into any recent upgrades in modules, so there could be better functionality within the system today that we are not currently leveraging. We plan on doing a refresh in 2022 to see where we might be able to take advantage of the recent offerings within the modules we use today.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    GTreasury
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    GTreasury
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    GTreasury
    Day-to-day support is very quick and responsive. However, if you need to go the second level it might take longer and you lose the visibility.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    GTreasury
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    GTreasury
    Weekly meetings and updates a plus Set realistic timeline expectations Have a good project manager Make sure everyone is following the same time line and dependencies list Keep track of a future state or out of scope list You may need to change the scope and do a project request form change, that's OK if you determine a key function has been missed Don't be afraid to extend the timeline to make sure through testing has been done prior to going live Document set up decisions, how reports and worksheets work, and why certain user codes are or are not in the positioning reports.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    GTreasury
    Simple and far more user-friendly than most other TMS applications I have used in the past. Very strong core TMS foundation and functionality. Addressing some of the known issues and shortfalls would go a long way in taking a much bigger market share from some of the other main players in the TMS space. GTreasury was also very competitive on price and cost-effective.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    GTreasury
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    GTreasury
    • Very positive ROI allowing us to take our daily cash target down to 1% of total admitted Assts. Prior to GTreasury we were running close to 20%.
    • Reduced bank service cost initially by $300,000+ and annually a minimum of $50,000.
    • Allowed us to maintain and streamline Treasury Staff FTE level, with the ability to train other areas for self service payment research, so the Treasury Analyst can focus on value added analysis tasks.
    Incentivized
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    ScreenShots