Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
IBM SPSS Statistics
Score 8.2 out of 10
N/A
SPSS Statistics is a software package used for statistical analysis. It is now officially named "IBM SPSS Statistics". Companion products in the same family are used for survey authoring and deployment (IBM SPSS Data Collection), data mining (IBM SPSS Modeler), text analytics, and collaboration and deployment (batch and automated scoring services).
We used IBM SPSS Statistics as it works well with the other IBM tools that we use. It may not work as well for smaller organizations with limited budget/resources. We have a mix of technical and devops people and this tool is easily used by everyone on the team globally.
Deriving outcomes using the statistical analysis is the major advantage over all the above tools.
Verified User
Analyst
Chose IBM SPSS Statistics
As a tech-lover, I used many software products,
such as Stata, R Studio, Python, Orange, Jupyter Notebook, MatLab, Julia,
Hadoop etc. Each software has its own specific features. However, I like open
Verified User
Employee
Chose IBM SPSS Statistics
IBM SPSS is more user-friendly and easiest for novice analysts. It performs efficiently, accurately, and produces quality information and predictions.
I used SPSS throughout my degree and it was the software package I was most comfortable with. Beyond this, it doesn't require any C-style coding ability like R needs and therefore is very user-friendly to the layman statistician. Beyond this, it contains every major statistical …
I used BeGaze to analyze my eye-tracking data, but that has nothing to do with statistics. In fact I exported the eye tracking data to a text delimited file and imported it to SPSS. Totally different uses, but still data analysis?
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
I described earlier that the only scenarios where I use SPSS are those where we have legacy projects that were developed in the late 90s or early 2000s using SPSS, and for some reason, the project (data set, scope, etc.) hasn't changed in 24+ years. This counts for 1-2 out of around 80 projects that I run. Whenever possible, I actively have my team move away from SPSS, even when that process is painful.
SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.
collaboration - SPSS lacks collaboration features which makes it near impossible to collaborate with my team on analysis. We have to send files back and forth, which is tedious.
integration - I wish SPSS had integration capabilities with some of the other tools that I use (e.g., Airtable, Figma, etc.)
user interface - this could definitely be modernized. In my experience, the UI is clunky and feels dated, which can negatively impact my experience using the tool.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Both money and time are essential for success in terms of return on investment for any kind of research based project work. Using a Likert-scale questionnaire is very easy for data entry and analysis using IBM SPSS. With the help of IBM SPSS, I found very fast and reliable data entry and data analysis for my research. Output from SPSS is very easy to interpret for data analysis and findings
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Probably because I have been using it for so long that I have used all of the modules, or at least almost all of the modules, and the way SPSS works is second nature to me, like fish to swimming.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
I have used R when I didn't have access to SPSS. It takes me longer because I'm terrible at syntax but it is powerful and it can be enjoyable to only have to wrestle with syntax and not a difficult UI.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
I found SPSS easier to use than SAS as it's more intuitive to me.
The learning curve to use SPSS is less compared to SAS.
I used SAS, to a much lesser extent than SPSS. However, it seems that SAS may be more suitable for users who understand programming. With SPSS, users can perform many statistical tests without the need to know programming.
