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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    IBM Verify

    Score8.7 out of 10
    N/AIBM Verify, formerly known as IBM Cloud Identity, is an identity-as-a-service (IDaaS) offering that aggregates dynamic user, device and environmental context to automate risk protection and continuously authenticate any user to any resource.

    $1.81

    per month per user

    Pricing
    Google AnalyticsIBM Verify
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsIBM Verify
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Sample Pricing Breakdown (NOTE: for competitive pricing per contract, please consult with your IBM Security Account Rep) Users: 5,000 SSO* -- USD 1.71 per user per month MFA* -- USD 1.71 per user per month Adaptive Access* -- USD 1.71 per user per month Lifecycle and provisioning** -- USD 2.01 per user per month Identity analytics** -- USD 2.13 per user per month * Single sign-on (SSO), multifactor authentication (MFA) and adaptive access pricing based on total active monthly users per use case. Costs decrease if users are active less than once per month. ** Lifecycle and provisioning and identity analytics pricing based on total users per use case.
    More Pricing Information
    Features
    Google AnalyticsIBM Verify
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and IBM Verify
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    IBM Verify
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Identity Management
    Comparison of Identity Management features of Google Analytics and IBM Verify
    Feature
    Google Analytics
    -
    Ratings
    IBM Verify
    9.3
    54 Ratings
    13% above category average
    ID-Management Access Control00 Ratings8.949 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.351 Ratings
    Multi-Factor Authentication00 Ratings9.850 Ratings
    Password Management00 Ratings9.447 Ratings
    Account Provisioning and De-provisioning00 Ratings9.346 Ratings
    ID Management Workflow Automation00 Ratings9.349 Ratings
    ID Risk Management00 Ratings8.947 Ratings
    Best Alternatives
    Google AnalyticsIBM Verify
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    JumpCloud
    Score9.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsIBM Verify
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.9
    (53 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    7.3
    (16 ratings)
    Availability
    10.0
    (4 ratings)
    7.7
    (20 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.2
    (16 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    7.1
    (20 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (8 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    8.3
    (5 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsIBM Verify
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    IBM
    It is well-suited for managing different users and roles and assigning permissions based on their defined roles. It is well-suited when one needs to add extra layers of authentication for certain roles or users, create custom rules for some users, and so on.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    IBM
    • IBM Security Verify provides comprehensive identity and access management (IAM) capabilities.
    • IBM Security Verify provides multi-factor authentication (MFA) capabilities.
    • IBM Security Verify provides robust identity and access governance capabilities.
    • IBM Security Verify provides comprehensive auditing capabilities.
    • IBM Security Verify provides a comprehensive platform for managing and protecting privileged accounts.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    IBM
    • The mobile app can be a bit buggy at times if it gets fixed it would be great.
    • UI seems a bit old compared to modern tools out there.
    • There is a bit of a learning curve; if the developers can make it more intuitive it would be awesome.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    IBM
    It works flawlessly, i have never faced any major issues with this. It has all the features such as Iam and security management. I think its a good investment and the benefits we reap from this software are worth the price.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    IBM
    While setup and implementation takes work and time, the flexibility and possibilities make up for that in the long run. This is not a product you can just install and run, but if you design and implement your ruleset well, it will save you a lot of work afterwards. Just make sure that the systems you want to use it for have an existing and proven connector.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    IBM
    It has never let us down since its inception and installation. User credentials and secure access have always been guaranteed. Ironclad security (through single sign-on, MFA, etc.) has ensured that our user credential details are safe as is our information/data. The correct access is given to users, based on role-based access with segregation of duty and the principle of least privilege being deployed. The IBM support has also been first class and they have proactively resolved any minor issues we have encountered.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    IBM
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    IBM
    The support team has always been the primary consultation base when we are faced by performance problems. From the deployment stage the team has managed to monitor the operation lifecycle and give best insights based on their observation. It works 24/7 to enhance productive service delivery to clients. The IBM Security Verify Support team has been the main player in the successful performance of this software.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    IBM
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    IBM
    We conducted a comparison study between IBM Verify and Okta as well as Duo Security before making our selection. IBM Verify emerged as the perfect fit because its superior capability to integrate with our current system environment surpassed competitor security solutions. IBM Verify demonstrated superior reliability through its enterprise-class scalability and fully transparent auditing mechanisms.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    IBM
    The licensing terms were favourable due to their flexibility based on the size and purpose of implementation. The billing frequency is done on quarterly basis. The vendor team has enacted best user policies that gives the company the full control of this platform. It is cost-effective as compared to most security verification tools in the market.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    IBM
    No answers on this topic
    Professional Services
    Google
    No answers on this topic
    IBM
    In the case of adjustments, we were often able to carry them out completely on our own and only used professional services for new requirements. Particularly in the case of access management, it is very positive that we usually needed IBM for a task in less than an hour and then developed the solution further on our own.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    IBM
    • Use of the software has enabled us to track access to our premises and systems, which has, in turn, reduced unauthorised access.
    • The software has enabled us to centralize identify and access management.
    • IBM Verify use in our organisation has reduced security risks by ensuring compliance, streamlining, and automating all critical identity management processes.
    Incentivized
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    ScreenShots

    IBM Verify Screenshots

    Screenshot of IBM Verify (for CIAM) - Privacy and ConsentScreenshot of IBM Verify - Custom Application TemplateScreenshot of IBM Verify - Select Application TypeScreenshot of IBM Verify - Privacy Policy