Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
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KNIME Analytics Platform
Score 7.8 out of 10
N/A
KNIME enables users to analyze, upskill, and scale data science without any coding. The platform that lets users blend, transform, model and visualize data, deploy and monitor analytical models, and share insights organization-wide with data apps and services.
Knime is a more flexible option in some ways, allowing for more data manipulation if you can find the right node. It is not as scaleable in some cases, and some tasks are just easier and faster on SQL databases. It does not build charts or reports as easily as a Tableau and …
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
KNIME Analytics Platform is excellent for people who are finding Excel frustrating, this can be due to errors creeping in due to manual changes or simply that there are too many calculations which causes the system to slow down and crash. This is especially true for regular reporting where a KNIME Analytics Platform workflow can pull in the most recent data, process it and provide the necessary output in one click. I find KNIME Analytics Platform especially useful when talking with audiences who are intimidated by code. KNIME Analytics Platform allows us to discuss exactly how data is processed and an analysis takes place at an abstracted level where non-technical users are happy to think and communicate which is often essential when they are subject matter experts whom you need for guidance. For experienced programmers KNIME Analytics Platform is a double-edged sword. Often programmers wish to write their own code because they are more efficient working that way and are constrained by having to think and implement work in nodes. However, those constraints forcing development in a "KNIME way" are useful when working in teams and for maintenance compared to some programmers' idiosyncratic styles.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
We are happy with Knime product and their support. Knime AP is versatile product and even can execute Python scripts if needed. It also supports R execution as well; however, it is not being used at our end
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
KNIME Analytics Platform offers a great tradeoff between intuitiveness and simplicity of the user interface and almost limitless flexibility. There are tools that are even easier to adopt by someone new to analytics, but none that would provide the scalability of KNIME when the user skills and application complexity grows
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
KNIME's HQ is in Europe, which makes it hard for US companies to get customer service in time and on time. Their customer service also takes on average 1 to 2 weeks to follow up with your request. KNIME's documentation is also helpful but it does not provide you all the answers you need some of the time.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
KNIME Analytics Platform is easy to install on any Windows, Mac or Linux machine. The KNIME Server product that is currently being replaced by the KNIME Business Hub comes as multiple layers of software and it took us some time to set up the system right for stability. This was made harder by KNIME staff's deeper expertise in setting up the Server in Linux rather than Windows environment. The KNIME Business Hub promises to have a simpler architecture, although currently there is no visibility of a Windows version of the product.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Having used both the Alteryx and [KNIME Analytics] I can definitely feel the ease of using the software of Alteryx. The [KNIME Analytics] on the other hand isn't that great but is 90% of what Alteryx can do along with how much ease it can do. Having said that, the 90% functionality and UI at no cost would be enough for me to quit using Alteryx and move towards [KNIME Analytics].
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
It is suited for data mining or machine learning work but If we're looking for advanced stat methods such as mixed effects linear/logistics models, that needs to be run through an R node.
Thinking of our peers with an advanced visualization techniques requirement, it is a lagging product.
