TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    LevelBlue USM Anywhere

    Score8.4 out of 10
    N/AThe LevelBlue USM Anywhere XDR platform (replacing the former AlienVault USM) delivers threat detection, incident response, and compliance management.

    $1,075

    per month

    Pricing
    Google AnalyticsLevelBlue USM Anywhere
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Essentials
    $1,075
    per month
    Standard
    $1,695
    per month
    Premium
    $2,595
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsLevelBlue USM Anywhere
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsLevelBlue USM Anywhere
    Considered Both Products
    Google
    No answer on this topic
    LevelBlue
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    86%
    Implementation went as expected
    6 Answers
    Features
    Google AnalyticsLevelBlue USM Anywhere
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and LevelBlue USM Anywhere
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    LevelBlue USM Anywhere
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsLevelBlue USM Anywhere
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Microsoft Defender XDR
    Score8.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    InsightIDR
    Score8.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Microsoft Defender XDR
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsLevelBlue USM Anywhere
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.8
    (390 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    7.2
    (18 ratings)
    Usability
    7.4
    (19 ratings)
    6.7
    (34 ratings)
    Availability
    10.0
    (4 ratings)
    6.4
    (3 ratings)
    Performance
    10.0
    (2 ratings)
    7.3
    (3 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.3
    (25 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    8.3
    (6 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    6.4
    (38 ratings)
    Configurability
    6.0
    (2 ratings)
    8.0
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.3
    (3 ratings)
    Product Scalability
    10.0
    (2 ratings)
    6.3
    (3 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    7.6
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (3 ratings)
    User Testimonials
    Google AnalyticsLevelBlue USM Anywhere
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    LevelBlue
    At this point I'm saying a 4. While the marketing material make it appear to be easy to use and it was relatively easy to set up, as previously mentioned, each event description is based upon the individual asset making it nearly impossible for the administrator to be a SME for each asset. For example, if one of the assets reporting is a router, the administrator monitoring alerts would need to know what the various events are that can be triggered as an event for the particular router; however, if the asset is a workstation, the administrator would need to know the various events that are triggered for workstations.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    LevelBlue
    • AlienVault USM is simple and easy to deploy. Sensors can be deployed in as little as 15 minutes through the setup wizard.
    • The USM UI is easy to understand. I've trained multiple analysts who are able to perform their duties on their first day, in part because of USM Anywhere's ease of use.
    • Top-notch built-in compliance templates and reporting features.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    LevelBlue
    • Personally, I've wished I could purchase a service that would configure AV for my environment. I get a lot of traffic on a daily basis and I almost need to hire an analyst that just works on AV.
    • Some of the filters when looking for a specific alert aren't that easy to use.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    LevelBlue
    The centralized logging and retention for PCI compliance was our main driver, and it is meeting that need. Otherwise there has been enough frustration with the lack of documentation and the need to customize through the CLI that I would be open to alternatives.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    LevelBlue
    Once you are able to navigate the different panels, finding what you need is quite easily. Before getting used it it can be a bit of challenge . Each panel is quite well laid out and the filtering search capabilities are quite strong.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    LevelBlue
    We do have issues with maintenance on the AlienVault USM as the disk fills up from time to time with other data sources. Sources for scanning logs and net flow data isn't calculated in regular disk maintenance and can easily fill up our disk if we do not keep an eye on it with some custom Nagios plugins. The system does properly trim logging data from logging sources properly.
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    LevelBlue
    With the latest release of AlienVault USM overall performance has not been an issue. We have noticed single source events per second does not scale well with the overall system. 2,000eps on a vmware system with a single source produces delays of up to an hour for us. Pages, reporting and even raw log searches are rather quick though.
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    LevelBlue
    The support we received from alienvault was excellent. They went above and beyond in making sure everything was working as it needed to be. They REALLY want their product implementation to be a success and our security goals be achieved. They are like a member of our security team.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    LevelBlue
    I did not have any experience with "in person" training directly. The free online classes offered for a half a day are based on the actual training offered. These little teasers are very good and well worth your time to learn a few quick and dirty ways of getting more information from your SIEM
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    LevelBlue
    It was very well organized and helpful in using the product to the fullest extent. The instructor allowed time for folks who were involved with managed services to receive tuning tips in order to better support their customers. In addition, the course materials were automatically updated when the new version came out.
    Incentivized
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    LevelBlue
    AlienVault USM was a very simple to implement and get up and running. We started with a trial version and had that up and going within an hour of receiving email instructions from the sales engineer. We never had to contact support to get the system up and going. It was extremely easy to convert over to a full license once we started with a paid version.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    LevelBlue
    Splunk's ES is a paid add-on on top of an already pricey product. Finding a MSSP that supports Splunk and isn't a 6 figure annual commitment seems unlikely. LogRhythm did not have a cloud-based solution when we were considering SIEMs. Fantastic product though and have a good MSSP base. Devo did not have a MSSP partner base when we looked. Their product is fantastic too. AlienVault USM has good partners to choose from as well as an affordable cloud model, that's why we chose it.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    LevelBlue
    The AlienVault USM is not very scalable. Some scalability can be achieved by installing additional sensors, but this only offers 500eps per sensor and is still overall limited by the installation type of VM or physical. We have also noticed the EPS (events per second) is rated overall and not towards a single source. A single source on a very healthy VMware partition tops out at 2,000eps for us, no matter how we configure it. Maybe this is a problem of the 5.2 release?
    Incentivized
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    LevelBlue
    • Once you hit the 150 asset mark, you have to jump to their unlimited license. There is no middle ground. We were only 10 or so assets above the 150 so we had to chose to either not monitor those assets or pay the price of the upgrade.
    • AlienVault brings all the information to one place which makes it much quicker to track down problems.
    Incentivized
    Read full review
    ScreenShots