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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    ManageEngine ADAudit Plus

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ADAudit Plus offers real-time monitoring, user and entity behaviour analytics, and change audit reports that helps users keep AD and IT infrastructure secure and compliant. Track all changes to Windows AD objects including users, groups, computers, GPOs, and OUs. Achieve hybrid AD monitoring with a single, correlated view of all the activities happening across both on-premises AD and Azure AD. Monitor every user's logon and logoff activity, including…

    $595

    per year based on 2 Domain Controllers

    Pricing
    Google AnalyticsManageEngine ADAudit Plus
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Standard
    $595
    per year Both licensed based on number of Domain Controllers, Azure AD tenants, file servers, Windows member servers, and Workstations.
    Professional
    $945
    per year Both licensed based on number of Domain Controllers, Azure AD tenants, file servers, Windows member servers, and Workstations.
    Offerings
    Pricing Offerings
    Google AnalyticsManageEngine ADAudit Plus
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—ADAudit Plus is licensed based on number of Domain Controllers (not per-user). Add-ons are available for Windows File Servers, NAS File Servers, Azure AD tenants, Windows Servers, Workstations, AD Backup and Recovery, and File Analysis. For more than 20 domain controllers, ManageEngine directs customers to contact sales for a personalized quote. Pricing is dependent on the number of domain controllers and starts at $595/year for the Standard edition, and $945/year for the Professional edition.
    More Pricing Information
    Community Pulse
    Google AnalyticsManageEngine ADAudit Plus
    Considered Both Products
    Google
    No answer on this topic
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    98%
    Would buy again
    64 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    63 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    98%
    Happy with the feature set
    64 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    98%
    Lived up to sales and marketing promises
    59 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    61 Answers
    Features
    Google AnalyticsManageEngine ADAudit Plus
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and ManageEngine ADAudit Plus
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    ManageEngine ADAudit Plus
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsManageEngine ADAudit Plus
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsManageEngine ADAudit Plus
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.4
    (65 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    8.2
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    8.2
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.1
    (57 ratings)
    Online Training
    10.0
    (2 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.7
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    6.4
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Google AnalyticsManageEngine ADAudit Plus
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    I would recommend ADAuditPlus (and/or Log360) to any org that is trying to achieve PCI DSS Compliance and is struggling with some of the monitoring and reporting aspects, provided that the org is prepared to spend a little time and effort in truly understanding the requirements and is prepared to document requirements and match them to the ADAuditPlus product features.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • ManageEngine ADAudit Plus changes for user and group management can be looked up in builtin reports
    • You can build your own reports based on almost every logic you can think of
    • You have the ability to create alerts based on logic and filters and sendout custom alerts to email, SMS or other means.
    • First you need to understand the basics of the software, after that the software itself is very helpfull in configuring specific items.
    • I really love the support that ManageEngine is giving the customer, for all questions I use the chat on their website. This is for me the best remote support I ever saw, and I saw a lot in my 20 years of experience in IT.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • It's based on Java engine that is slow -- reports are often difficult to build (we are going to upgrade the machine it's running on to see if this is the issue)
    • Keeping this software up to date is a pain; there should be a better "update" function
    • The naming and navigation are terrible -- it's never clear which feature you're looking for and where it's hidden in the menus
    • Adding machines is not as easy as it should be; occasionally there are IP conflicts that are nearly impossible to resolve
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    It works great for everything we need and use. Any issues in the software are pretty easy to resolve with tech support. And they are very responsive to resolving issues. Even ones where a fix/patch are required. At present, the software does everything we need it to for compliance, audit, and account review.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    ADAudit with its cloud and on prem install option allows any organization to get in on AD report management. Whether you need to report internally only for for external audit controls its a great tool with flexibility to handle most any user or group report capability. Since this also includes m365 integration it enables IT pros to administer usage, license, cost control and permission access to most anything in Microsoft's portfolio. Its a great tool all around for AD integrated access needs.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    uptime good
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    Integration/overlap between products could be improved
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    ManageEngine A Div of Zoho Corporation Pvt Ltd
    I'd give their support a 10 if it weren't for the fact that sometimes, the support team (I believe they are overseas) can take a little bit to respond, but not too long. I may submit a ticket in the morning and won't hear about it until later in the afternoon. However, my tickets were not "urgent," so that may have been the reason for the delay. Other than that, support is great, and the ManageEngine account team has visited us in the past. It's always nice to see your product representatives take a white-glove approach like that.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    knowledgable and prompt response
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    The remote setup team helped when i needed it and setup weas very straight forward and easy. The advanced setup for an external db and customizations for our latest version AD environment went pretty easy once they found documentation on customization.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    ManageEngine A Div of Zoho Corporation Pvt Ltd
    In terms of features, ADAudit Plus offers a comprehensive set of features for monitoring and auditing Active Directory, including real-time alerts, detailed reports, and user behavior analytics. The platform also offers support for multiple platforms, including Windows, UNIX, and Linux, as well as integration with other ManageEngine tools.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    ManageEngine A Div of Zoho Corporation Pvt Ltd
    updates are effective and system is reliable
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    ManageEngine A Div of Zoho Corporation Pvt Ltd
    I like the ability to customize reports and provided great visibility to AD and some servers.
    • It helped greatly with customer support issues when we used ADAudit with the hundreds of customer accounts used for SSON to the LOB application server to users over Citrix.
    • It saved time on some issues with accounts and Group Policy changes that affected customer experience.
    Read full review
    ScreenShots

    ManageEngine ADAudit Plus Screenshots

    Screenshot of Active Directory Audit Dashboard
Track all critical AD changes — user modifications, group updates, GPO changes, and logon events — from a single console.Screenshot of User Logon Failures Report
Spot and investigate failed logon attempts across your environment with drill-down reports showing who, when, and from where.Screenshot of Attack Surface Analyzer Dashboard
Detect 25+ AD attack indicators including Kerberoasting, Golden Ticket, and DCSync attacks before they cause damage.Screenshot of Cloud Directory Audit Dashboard
Monitor sign-ins, role changes, and config modifications across Microsoft Entra ID with correlated on-premises and cloud visibility.Screenshot of Kerberoasting Attack Detection Report
Surface suspicious service ticket requests and identify compromised service accounts before attackers escalate privileges.Screenshot of Real-Time Alert Dashboard
Centralize and prioritize security alerts across your environment with configurable real-time email and SMS notifications.