Google Analytics vs. ManageEngine ADManager Plus

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

The interface has really improved and modernized over the years. It integrates perfectly with Active Directory and can do just about anything you can imagine. It's speedy, too—large tasks don't take long at all. I've used this product for many, many years (over a decade) and have rarely needed support, but when I have reached out for assistance, they've been helpful. The price is fantastic for what you get. It can seem like a one-trick pony at first, but the more you use it, the more you realize what else you can do with it. ADManager Plus is chock-full of tools that you'd think Microsoft would include out of the box, but after 25+ years of Active Directory, it's clear they have no interest in doing so. ADManager Plus fills all the gaps left by Microsoft. Simple mass imports with automatic OU assignments, mass changes to existing accounts, etc. Some of this can be done through PowerShell, sure, but this makes it easy.

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• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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• It is very good in the bulk user creation. With this tool, we can create a number of users in just a few minutes rather than following a long old process.
• It is good for bulk user account modification. You can select a lot of users and make changes as per the requirements.
• ManageEngine ADManager Plus is helping us a lot in the report generation of user accounts, passwords, groups, and other reports that are helping us a lot.
• This tool also helps us with mailbox creation and shared mailbox creation

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• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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• They need to improve their report in terms of modification, like you will not get a lot of customization options in the report.
• In the password report if you are applying filter in Days since password last set and selecting the password change date from day 0 and again you want to select the Account status as Enable then you cannot do this.
• If you have more than 1 domain and you are trying to modify users in both domains in a single attempt, you cannot do this.

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We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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We are very satfisfied with the software and when time permits, we hope to explore additional features we are not using. It has a lot of we ae not currently using due to staffing shortages.

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Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

For the most part, ADManager usability is pretty great, once you understand it. There is a decently large learning curve, mainly when using the api integration and automations. For simple things, like unlocking accounts, it is very usable. Understanding the way to customize reports and automations is where it lost points.

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

Yes, it loads very quickly and moving between pages is very fast

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The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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This is one of their lacking points... Every time I have needed support the first thing they want to see is our log files. And then it can take days or weeks to hear back from them and sometimes you have to follow up yourself or they will just close your request. If you can actually get someone on the phone or a sessions scheduled to troubleshoot, sometimes you'll be lucky enough to solve your problem. We used to have a major new hire automation running in ADManager and it broke after updating the software. We went back and forth with them for a month or so and they were not able to resolve the issue, I ended up writing a PowerShell script and scheduling it to do the work that was being done before. This also allowed me to make the automation better than ADManager allowed.

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love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

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We decided to use ManageEngine ADManager Plus due to the compatibility it had with our systems. We run a hybrid environment and ManageEngine ADManager Plus was the system that fit into our infrastructure the best. It also provides the most opportunity for growth in the way we want and does not require us to build on systems we are not yet ready to implement.

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

We are currently deploying on 1 department

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They are able to demo the product and clearly explain use case scenario's and how to do things

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• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

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• The built-in reports and queries are invaluable. You simply won't have this information in a vanilla AD environment.
• The ease that you can access the information you need about your environment is outstanding. You can access the information you need quickly so you can make better decisions on managing your business.
• The ability to easily designate techs with limited access is great. This offloads menial administration duties from your higher level techs so your not paying high level folks to do redundant tasks.

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