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Google Analytics vs. Microsoft Purview Data Loss Prevention

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Purview Data Loss Prevention

    Score8 out of 10
    N/AMicrosoft Purview Data Loss Prevention is used to provide intelligent detection and control of sensitive information across Office 365, OneDrive, SharePoint, Microsoft Teams, and on the endpoint. It also helps prevent data loss through identifying and preventing risky or inappropriate sharing, transfer, or use of sensitive data on endpoints, apps, and services.N/A
    Pricing
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    92%
    Would buy again
    22 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    92%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    80%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    87%
    Implementation went as expected
    20 Answers
    Features
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Purview Data Loss Prevention
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Purview Data Loss Prevention
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Data Preparation
    Comparison of Data Preparation features of Google Analytics and Microsoft Purview Data Loss Prevention
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Purview Data Loss Prevention
    9.6
    9 Ratings
    16% above category average
    Data Encryption00 Ratings9.69 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Forcepoint DLP
    Score8.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Forcepoint DLP
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.1
    (24 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    7.6
    (6 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Purview Data Loss Prevention
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    It's well-suited if you're really deep in the tech stack. If you're an exchange organization that's using the O365 suite, that's in Entra, that's in Azure, it's really great visibility. I think it probably falls apart very quickly if you don't have data from all those planes to feed it.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • I think from a coverage standpoint, it's pretty comprehensive. The areas it covers, of course, include the Microsoft stack, but also focus on using the definitive cloud apps integration to extend visibility and control to third-party cloud apps, endpoints, and even Macs. So those are capabilities.
    • Its comprehensiveness, its simplicity of creating the policies in one place, are definitely one of the plus points the solution has.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Microsoft
    • The main thing is that, within the product's story, some functionalities were deprecated, and traceability was one of them. That meant that before I could tell or pinpoint on a world map where a particular type of access attempt was happening, and now I cannot do that anymore. So that was useful because I could understand how far out a document made it, and then where the issue was. Was an employee trying to open it at home, or was it an external party altogether? I couldn't do that anymore.
    • The second bit that has room for improvement, is the fact that we have quite a lot of legacy documents that were labeled. So they are from previous versions of Office. And at the moment, since November last year, the already labeled documents are not being protected by the labels.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    I think it is very easy for the end user once it's applied. On the configuration side, there's a learning curve to that, but there's always a learning curve for anything. So I think the product does what it needs to do. It is easy enough to use.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Microsoft
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Microsoft
    Symantec or now? Brocom. Forcepoint, GPV. I'm trying to think of, there's a couple more. I can't think of the top of my head. I would say closer to the bottom then rather than the top. So because of the fact that yes, it integrates well. But in terms of the actual functionality of DLP, there are other requirements that they just don't have the features for yet.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Microsoft
    • From an ROI perspective, being able to have a robust DLP capability within 365 and with eShare, again, providing the defensive depth and keeping data 365 gives both us as well as our customers an ROI by being able to not use third party repositories to share data externally and by keeping data inside of 365. It gives me much more visibility into my data landscape. One of the things we advise our customers to do when they're starting to explore the advanced capabilities of Microsoft Purview Data Loss Prevention, for example, is to use that DLP product to monitor and understand the flows of sensitive data within the organization. By being able to look at that DLP, identify those sensitive niche types, and see which transactions occur internally within the organization, I get a clearer picture of what I'm doing.
    Incentivized
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    ScreenShots

    Microsoft Purview Data Loss Prevention Screenshots

    Screenshot of pre-built policy templates to easily get startedScreenshot of DLP analytics to help recommend new policies and fine tune existing onesScreenshot of the step that enables one policy to be applied to several locationsScreenshot of then next step, that enables policies to be scoped to specific users and user groupsScreenshot of composite conditions using groups of AND /OR and exceptions with NOTScreenshot of granular restrictions for different actions