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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

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    NGINX

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    NGINX, a business unit of F5 Networks, powers over 65% of the world's busiest websites and web applications. NGINX started out as an open source web server and reverse proxy, built to be faster and more efficient than Apache. Over the years, NGINX has built a suite of infrastructure software products o tackle some of the biggest challenges in managing high-transaction applications. NGINX offers a suite of products to form the core of what organizations need to create…N/A
    Pricing
    Google AnalyticsNGINX
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsNGINX
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsNGINX
    Considered Both Products
    Google
    Chose Google Analytics
    AWStats and Google Analytics are both free products, however, AWStats requires a lot of technical knowledge to set up and install. It does provide a lot deeper understanding of your log files and you can tweak the settings to your specific site better. Google Analytics is …
    Incentivized
    F5
    Chose NGINX
    NGINX has better performance and better online support than Apache HTTP Server.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    98%
    Would buy again
    49 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    50 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    92%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    96%
    Implementation went as expected
    43 Answers
    Features
    Google AnalyticsNGINX
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and NGINX
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    NGINX
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Application Servers
    Comparison of Application Servers features of Google Analytics and NGINX
    Feature
    Google Analytics
    -
    Ratings
    NGINX
    8.8
    43 Ratings
    10% above category average
    IDE support00 Ratings8.127 Ratings
    Security management00 Ratings8.638 Ratings
    Administration and management00 Ratings8.939 Ratings
    Application server performance00 Ratings9.139 Ratings
    Installation00 Ratings9.040 Ratings
    Open-source standards compliance00 Ratings9.037 Ratings
    Best Alternatives
    Google AnalyticsNGINX
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Oracle WebLogic Server
    Score7.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Red Hat JBoss EAP
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsNGINX
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.3
    (72 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.3
    (25 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsNGINX
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    F5
    Nginx is well-suited for any web server scenarios, such as web applications, backend or reverse proxy for both application and HTTP requests, and distribution. It is less appropriate for Windows-based applications that run directly on a Windows Server host. In any case, it is very easy to manage, through separate conf files for each application or site you want to host with it.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    F5
    • Very low memory usage. Can handle many more connections than alternatives (like Apache HTTPD) due to low overhead. (event-based architecture).
    • Great at serving static content.
    • Scales very well. Easy to host multiple Nginx servers to promote high availability.
    • Open-Source (no cost)!
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    F5
    • Customer support can be strangely condescending, perhaps it's a language issue?
    • I find it a little weird how the release versions used for Nginx+ aren't the same as for open source version. It can be very confusing to determine the cross-compatibility of modules, etc., because of this.
    • It seems like some (most?) modules on their own site are ancient and no longer supported, so their documentation in this area needs work.
    • It's difficult to navigate between nginx.com commercial site and customer support. They need to be integrated together.
    • I'd love to see more work done on nginx+ monitoring without requiring logging every request. I understand that many statistics can only be derived from logs, but plenty should work without that. Logging is not an option in many environments.
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    F5
    Great value for the product
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    F5
    This tool is really easy to use and configure. Consumes very less system resources. It is highly modular and configurable. You can easily use it with other tools like certbot for SSLs. You can configure basic security with configuration and headers
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    F5
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    F5
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    F5
    Community support is great, and they've also had a presence at conferences. Overall, there is no shortage of documentation and community support. We're currently using it to serve up some WordPress sites, and configuring NGINX for this purpose is well documented.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    F5
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    F5
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    F5
    I have found that [NGINX] seems to perform better throughout the years with less issues although I've used Apache more. I would definitely recommend [NGINX] for any high volume site and I've seen this to usually be the case from most provided web hosts who will pick [NGINX] over alternatives
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    F5
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    F5
    • By using Nginx, we can host multiple web services on a single server, keeping our infrastructure costs lower.
    • Nginx maintains our HTTPS connections, allowing us to keep our promise to our customers that their data is safe in transit.
    • Due to Nginx's extremely low failure rate, our web addresses always return something meaningful, even when individual services go down. In sense, this means we are "always online" and allows us to maintain brand and support our customers even in the face of catastrophe.
    Incentivized
    Read full review
    ScreenShots

    NGINX Screenshots

    Screenshot of Overview of the NGINX Application PlatformScreenshot of NGINX Controller - MonitoringScreenshot of NGINX Controller - Configuration