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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Oracle APEX

    Score9.1 out of 10
    N/AOracle APEX (or Oracle Application Express) is an online low-code application builder that allows users to develop a database-drive application, customize the application's UI, and then give their users access to the application via URL. Oracle APEX includes a suite of pre-built productivity applications and examples, such as a Survey Builder, Bug Tracking, P-Track project management, etc

    $0.32

    OCPU per hour

    Pricing
    Google AnalyticsOracle APEX
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Oracle APEX Application Development
    $0.32
    OCPU per hour
    Oracle Autonomous Transaction Processing - Exadata Storage
    $118.40
    Terabyte storage capacity per month
    Offerings
    Pricing Offerings
    Google AnalyticsOracle APEX
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsOracle APEX
    Considered Both Products
    Google
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    89%
    Implementation went as expected
    8 Answers
    Features
    Google AnalyticsOracle APEX
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Oracle APEX
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Oracle APEX
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Google Analytics and Oracle APEX
    Feature
    Google Analytics
    -
    Ratings
    Oracle APEX
    8.5
    27 Ratings
    1% above category average
    Visual Modeling00 Ratings7.726 Ratings
    Drag-and-drop Interfaces00 Ratings8.427 Ratings
    Platform Security00 Ratings8.827 Ratings
    Platform User Management00 Ratings8.326 Ratings
    Reusability00 Ratings9.027 Ratings
    Platform Scalability00 Ratings8.927 Ratings
    Best Alternatives
    Google AnalyticsOracle APEX
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Zoho Creator
    Score7.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    AppSheet
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Mendix
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsOracle APEX
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.5
    (44 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.2
    (3 ratings)
    Usability
    7.4
    (19 ratings)
    9.1
    (8 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.2
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.1
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsOracle APEX
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Oracle
    If you need to develop an application very quickly, without unnecessary lengthy specifications or business requirements, something you need right away, while utilizing all the capabilities of the Oracle database, APEX is the right choice. Thanks to the many components you use from the vast Oracle APEX library, working with this tool is exceptionally pleasant, fast, and effective.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Oracle
    • Easy upgrade path from Forms, allowing reuse of code and a low learning curve for Forms developers.
    • Very quick to develop in. Ideal for prototyping or iterative development which is how we usually work.
    • Comes with cross browser and mobile compatibility out of the box.
    • Easy to incorporate other web technologies.
    • Development environment runs straight from a browser. This has proved to be a life saver when issues crop up on a weekend.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Oracle
    • Can't think of any - the Application Express development team does a fantastic job adopting and supporting emerging trends with each new release.
    • Requires Oracle RDBMS; i.e., is not portable to other RDBMS platforms. On the surface this may seem like a con but it is as it should be - Oracle database is best RDBMS available and tight integration with Oracle RDBMS promotes creation of reliable performant apps.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Oracle
    I felt very comfortable using Oracle Application Express from the start. I designed my data model and quickly developed the basic CRUD pages for master tables. Then I designed the main functionality and was able to test and deploy it in a couple of days work. I will probably share the app with other members of the team and continue adding some features in the short term.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Oracle
    Oracle APEX is an ultra flexible, low code platform having a great easy of use, superior customization capabilities, scalable and provides a very good application and data security. It also has lot of AI capabilities as well as modern features such as GeoLocation maps, Automation capabilities, Workflow approval features and Mobile application capabilities using PWA like features.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Oracle
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Oracle
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Oracle
    Very active and knowledgeable community support includes quick and helpful responses from the Oracle employees on the product development team. I've never had to raise an official support request - everything is dealt with via forums and user groups - or via direct emails. The supposrt commuinty is one of the great things about Apex.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Oracle
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Oracle
    Using it on the cloud is really simple, the entire process of configuring and provisioning an Oracle Database takes only a few minutes (less than 10) and then Oracle APEX is already deployed on the database, so you just have to start using it. I would strongly recommend using APEX on Oracle Cloud Free Tier.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Oracle
    Oracle APEX has delivered a strong positive ROI by significantly reducing development time, lowering costs, and improving operational efficiency through automation and real-time reporting. While there are some limitations around frontend flexibility and DevOps, the overall business value—especially in data-driven enterprise applications—has been substantial.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Oracle
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Oracle
    • In the mid-size organization, we had a BI tool that had a significant license cost involved. With Oracle back-end we were able to switch to APEX and move all reporting at literally zero cost.
    • For Oracle PL/SQL users the learning curve is very quick and easy, there are ready templates that you can start with and eventually create complex reports.
    • You can track authorization and authentication on data editing and usage. High performance as it is native oracle sql codes.
    • Centralized data capturing, makes your datawarehouse writable for lookup tables or reference tables.
    Incentivized
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    ScreenShots