Google Analytics vs. Rally Software

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Rally Software
Score 7.7 out of 10
N/A
Rally Software headquartered in Boulder, Colorado developed the Rally agile software development / ALM platform which was acquired by CA Technologies and rebranded as CA Agile Central. After CA's acquisition by Broadcom the software was once again rebranded as Rally.N/A
Pricing
Google AnalyticsRally Software
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google AnalyticsRally Software
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsRally Software
Features
Google AnalyticsRally Software
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.4
11 Ratings
4% above category average
Rally Software
-
Ratings
Lead Conversion Tracking8.110 Ratings00 Ratings
Bounce Rate Measurement8.410 Ratings00 Ratings
Device and Browser Reporting9.211 Ratings00 Ratings
Pageview Tracking9.011 Ratings00 Ratings
Event Tracking8.311 Ratings00 Ratings
Reporting in real-time7.910 Ratings00 Ratings
Referral Source Tracking8.510 Ratings00 Ratings
Customizable Dashboards7.910 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Google Analytics
-
Ratings
Rally Software
7.8
4 Ratings
4% above category average
Task Management00 Ratings8.84 Ratings
Resource Management00 Ratings8.04 Ratings
Gantt Charts00 Ratings7.04 Ratings
Scheduling00 Ratings8.84 Ratings
Support for Agile Methodology00 Ratings8.84 Ratings
Support for Waterfall Methodology00 Ratings7.84 Ratings
Document Management00 Ratings7.34 Ratings
Email integration00 Ratings8.54 Ratings
Mobile Access00 Ratings7.03 Ratings
Timesheet Tracking00 Ratings7.33 Ratings
Change request and Case Management00 Ratings6.73 Ratings
Budget and Expense Management00 Ratings8.33 Ratings
Search00 Ratings7.34 Ratings
Visual planning tools00 Ratings8.04 Ratings
Agile Development
Comparison of Agile Development features of Product A and Product B
Google Analytics
-
Ratings
Rally Software
7.3
4 Ratings
8% below category average
DevOps Tool Integrations00 Ratings6.33 Ratings
Code Review00 Ratings6.01 Ratings
Code Collaboration00 Ratings8.01 Ratings
Velocity Calculation00 Ratings7.84 Ratings
Dependencies and Blockers00 Ratings8.34 Ratings
Best Alternatives
Google AnalyticsRally Software
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
GitLab
GitLab
Score 8.8 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.1 out of 10
Planview AgilePlace
Planview AgilePlace
Score 8.6 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
Planview AgilePlace
Planview AgilePlace
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsRally Software
Likelihood to Recommend
8.5
(192 ratings)
8.7
(20 ratings)
Likelihood to Renew
9.0
(51 ratings)
9.0
(4 ratings)
Usability
7.4
(19 ratings)
8.0
(8 ratings)
Availability
10.0
(4 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
7.0
(1 ratings)
Support Rating
7.0
(42 ratings)
5.7
(5 ratings)
Online Training
10.0
(2 ratings)
7.0
(1 ratings)
Implementation Rating
9.0
(7 ratings)
8.0
(2 ratings)
Configurability
6.0
(2 ratings)
7.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
7.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsRally Software
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Broadcom
Rally Software is well suited for large Agile or scrum teams who do sprints and it helps managing sprints and backlogs. It is well suited for organizations who want visibility into work being done and progress. Suitable for tracking is user stories, defects and release planning. Works well with CI CD too. It would not be suitable for small teams or startups. For teams that don't use agile. Teams who want lightweight tools like Jira. Companies with a limited budget.
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Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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Broadcom
  • There are dashboards that provide friendly and useful metrics at the team, program and portfolio levels which help get an easy and quick visual representation of what's going on.
  • Story management made easier, It offers a quick way of quickly entering a number of user stories without losing the overview, by just typing the title and selecting a few attributes directly in the overview screen.
  • Sprint management is seamless in CA Agile Central . It allows you to drag stories from the backlog to the sprints and back again. When a story is dragged into an sprint, it automatically checks the velocity for that sprint and indicates how many more story points can be chipped in. No more manual checking needed by scrum master with respect to allocation and team velocity.
  • Though CA Agile Central has many inbuilt apps, but it also has an App-SDK that allows you to build free app extensions using JavaScript and HTML. So, as per their needs, teams can customize & build various apps & dashboards.
  • Dashboard is an awesome feature which allows you to select and drag panels with all kinds of graphical information about the current sprints and releases.
  • It offers tremendous support for scaled Agile & almost all scaling frameworks are supported specifically tuned to SAFe .
  • CA Agile Central includes several applications but it also integrates well with Jira, Confluence, Jenkins, Eclipse, Subversion, IBM, HP, Salesforce.com and many other products to allow users to organize projects to their specifications. So you can still use Jira at a team level & CA Agile Central at the program & portfolio level for efficient tracking & management.
  • The custom tags are very helpful in segregating the user stories based on the project needs. Even though it's a very small feature, it is very effective ( you will realize why specifically if you are using Jira).
  • CA Central Agile enables agile delivery with ease and provides comprehensive features to track time-boxes, Work In Progress items of the forecast increments.
  • Backlog management is hassle free since you can either drag and drop your user stories to the desired position on the backlog, or change a setting and manually enter priorities as a number.
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Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Broadcom
  • User management is pretty basic and could be better. For example more filters and reports and more ability to do mass updates.
  • The report generator is very, very basic and is not WYSIWYG. It has limited filters to generate reports. Often a Scrum master will need to export data to Excel or a tool like Crystal Reports to get enhanced reporting capability.
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Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Broadcom
  • To keep connecting my people, platform, and process for faster, smarter, better results.
  • Making the right contribution to the community. Use Agile and Lean processes to manage the work of your team.
  • Once you have tasted the positive result with Rally Software, you don't want to give up and come back to the old school of development pain any more.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Broadcom
Great UI, recent refresh was terrific. Great graphs and metrics, inline editing for updates, and a multitude of views on sprint progress make for a great team collaboration experience. There is also an active community and forums so that if you do need help, it is readily available
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Broadcom
Don’t recall ever being unavailable.
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Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Broadcom
The screens render relatively quickly but many actions that you would expect to require a single click require multiple clicks and pop-up windows. The extra windows and clicks make the product feel ponderous.
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Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Broadcom
I've had to use support only one time and my issue was eventually resolved but not because of my ticket--because others complained about the functionality taken away so they brought it back. My ticket was never answered or addressed. So I can't really say much for the support factor for Rally.
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Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Broadcom
It more or less confirmed that we are using it the way they had in mind. We were hoping for a epiphany in terms of how we could use it better.

They also want to be a go to source for agile processes and have an online resource center. It’s not that great but had a couple of nuggets. It hasn’t really helped us too much and we are not too far off from the classical interpretation of agile.

I would recommend training, in particular for organizations that multiple on-going projects. The product seems optimized for larger, more complex teams and getting proper training on how to configure, administer and use the system would be beneficial
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Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Broadcom
Implementation of RALLY services and program satisfaction among various group,... 1) Dev Outcomes: How were our resiliencies, development, learning & practitioners “make them do the work,” but that they ask you to do it “in a way like before. 2) The Ops group: Just wish to make sure any change won't break current production envirements All the stake holders has to be on the same page
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Broadcom
Rally and Asana have comparable features and are both valuable project management tools, but Asana's user interface is well-organized and highly intuitive. It's easy to add tasks and collaborators, edit due dates, indicate progress on tasks, close out projects, etc. However, Rally's interface is somewhat cluttered and difficult to navigate. My team ended up choosing Asana over Rally due to these concerns.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Broadcom
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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Broadcom
  • it helped organizing many of the processes management use to communicate tasks with engineers, and provided detailed charts on the speed/blockage during any iteration
  • with time Rally became the main tool we used to track and report tasks/defects in our projects, but frequent service outages made it very hard to continue consider as a reliable solution
  • too much features is good, but for engineers a few features (User Stories section, iterations, defects, and Kanban boards) are necessary and the rest is just noise
  • Kanban board support is lacking
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ScreenShots