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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    SAP BW/4HANA

    Score8.3 out of 10
    N/ASAP BW/4HANA is a next-generation data warehouse solution. It is specifically designed to use the advanced in-memory capabilities of the SAP HANA platform. For example, SAP BW/HANA can integrate many different data sources to provide a single, logical view of all the data. This could include data contained in SAP and non-SAP applications running on-premise or in the cloud, and data lakes, such as those contained in the Apache Hadoop open-source software framework. With SAP BW/4HANA,…N/A
    Pricing
    Google AnalyticsSAP BW/4HANA
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSAP BW/4HANA
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Google AnalyticsSAP BW/4HANA
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and SAP BW/4HANA
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    SAP BW/4HANA
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and SAP BW/4HANA
    Feature
    Google Analytics
    -
    Ratings
    SAP BW/4HANA
    9.2
    4 Ratings
    2% above category average
    Multi-User Support (named login)00 Ratings9.74 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.74 Ratings
    Single Sign-On (SSO)00 Ratings9.74 Ratings
    Location-Based Data Governance00 Ratings8.04 Ratings
    Data Modeling
    Comparison of Data Modeling features of Google Analytics and SAP BW/4HANA
    Feature
    Google Analytics
    -
    Ratings
    SAP BW/4HANA
    9.7
    4 Ratings
    0% above category average
    Data model creation00 Ratings9.74 Ratings
    Data Exploration
    Comparison of Data Exploration features of Google Analytics and SAP BW/4HANA
    Feature
    Google Analytics
    -
    Ratings
    SAP BW/4HANA
    9.0
    3 Ratings
    13% above category average
    Visualization00 Ratings9.03 Ratings
    Data Warehouse
    Comparison of Data Warehouse features of Google Analytics and SAP BW/4HANA
    Feature
    Google Analytics
    -
    Ratings
    SAP BW/4HANA
    8.5
    4 Ratings
    1% below category average
    High-Volume Data Processing00 Ratings9.74 Ratings
    Data Warehouse Management00 Ratings10.04 Ratings
    Administrative Automation00 Ratings7.53 Ratings
    Self-Optimization00 Ratings7.03 Ratings
    Best Alternatives
    Google AnalyticsSAP BW/4HANA
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Cloudera Enterprise Data Hub
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Exadata
    Score9.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSAP BW/4HANA
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.7
    (12 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    9.7
    (5 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.7
    (7 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsSAP BW/4HANA
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    SAP
    SAP BW/4HANA is certainly an excellent choice when it comes to setting up a data warehousing platform within a landscape of existing SAP systems ecosystem for realizing quick time to value and ROI over the long term. Many non-SAP analytics tools such as Power BI , Qlik also now offer connectors to leverage SAP BW/4HANA data as additional options to deploy third party visualization tools which make it a more open ended platform of choice. But with the future roadmap of SAP and industry in general being focused towards cloud based offerings (SAC and Datasphere) infused with AI capabilities one has to make a judicious choice among these depending on the use case, capabilities of platforms and existing systems landscape and the overall long term IT strategy. SAP BW/4HANA may not be a good platform of choice if starting a native greenfield data warehousing implementation with cloud first approach which would require data integration across SAP and Non-SAP sources and one should consider other SAP cloud offerings which however still have some time to reach a level of maturity as SAP BW/4HANA has reached over the years.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    SAP
    • With ODP based extraction, SAP BW/4HANA does well to integrate the data from various source systems like S4HANA , S4C.
    • With composite providers having the ability to integrate HANA calculation views, we are able to make the best of use of both application layer and data base layer(HANA) for mixed modelling scenarios.
    • with data tiering optimization higher data volume are effectively handled as we have the option to control the amount of data that is being stored in HOT , Warm and cold storage. With data volume grows over the year, DTO comes in handy solution to automatically move the delta to appropriate area based on temporature.
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    SAP
    • Better integration with HANA layer with BW/4HANA application
    • Flexibility to provide more secure API's to interact with non-sap Data bases
    • Integration with Gsheets as well like Excel(AFO) and introduce better reporting integration with various reporting tools.
    • Evolution to provide better data lake , data brick options like in BDC
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    SAP
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    SAP
    SAP BW/4HANA requires specialized skillsets around data warehouse modeling and the access to data, however the modeling capabilities are intuitive and have now become accessible to both SAP and non-SAP data warehouse specialists. This new model allows for Interchangeable skillsets and access to a broader pool of experts throughout the industry, as well as easier access to data.
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    SAP
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    SAP
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    SAP
    SAP Max Attention and general support for SAP BW/4HANA is broadly available. Truth to be told, MaxAttention has a premium cost but brings great engineers. So this being an enterprise capability and extremely critical, we did not consider cost as the main factor since support works well. Just keep that in mind when making your selection.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    SAP
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    SAP
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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    SAP
    SAP BW / 4HANA and SAP IQ are both used for warehouse; with quick consultations for business analysis and that allows us to obtain dashboards and KPIs efficiently. SAP IQ is columnar and SAP BW / 4HANA immemorial. SAP BW / 4HANA was selected for the response speed of the queries since it saves the information in cache.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    SAP
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
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    SAP
    • SAP BW/4HANA has been immensely helpful in eliminating alternate silos of data creation by business users thereby ensuring data integrity and consistency across the organization. The focus is now more on data analysis as opposed to data preparation in spreadsheets saving users hours of laborious manual work in collating data.
    • We have been able to quickly integrate and leverage data from multiple SAP systems into SAP BW/4HANA to drive holistic decision making within the organization including streamlining the month end close process using BPC.
    • Excel friendly reporting tools such as Analysis for Office have made it much easier for user adoption and training making change management much easier and change the culture within the organization.
    Incentivized
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    ScreenShots

    SAP BW/4HANA Screenshots

    Screenshot of Next generation data warehousing with SAP BW/4HANA.Screenshot of SAP BW/4HANA user cockpit.Screenshot of Geolocation analytics in SAP BW/4HANA.Screenshot of Data modeling in SAP BW/4HANA.Screenshot of Modern user experience in SAP BW/4HANA.Screenshot of Monitor the performance of your business in real-time with SAP BW/4HANA.