TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Splunk Cloud Platform

    Score8 out of 10
    N/ASplunk Cloud Platform is a data platform service thats help users search, analyze, visualize and act on data. The service can go live in as little as two days, and with an IT backend managed by Splunk experts.N/A
    Pricing
    Google AnalyticsSplunk Cloud Platform
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSplunk Cloud Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSplunk Cloud Platform
    Considered Both Products
    Google
    No answer on this topic
    Cisco
    Chose Splunk Cloud Platform
    I have selected Splunk Cloud because Sumo Logic is blown away by Splunk Cloud. It's a night and day difference. My experience with Splunk Cloud is faster and more reliable. It consists of more features than Sumo Logic.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    91%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Google AnalyticsSplunk Cloud Platform
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Splunk Cloud Platform
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Splunk Cloud Platform
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Security Information and Event Management (SIEM)
    Comparison of Security Information and Event Management (SIEM) features of Google Analytics and Splunk Cloud Platform
    Feature
    Google Analytics
    -
    Ratings
    Splunk Cloud Platform
    8.2
    20 Ratings
    3% above category average
    Centralized event and log data collection00 Ratings9.019 Ratings
    Correlation00 Ratings8.419 Ratings
    Event and log normalization/management00 Ratings9.220 Ratings
    Deployment flexibility00 Ratings7.220 Ratings
    Integration with Identity and Access Management Tools00 Ratings7.718 Ratings
    Custom dashboards and workspaces00 Ratings8.920 Ratings
    Host and network-based intrusion detection00 Ratings8.217 Ratings
    Data integration/API management00 Ratings7.310 Ratings
    Behavioral analytics and baselining00 Ratings7.28 Ratings
    Rules-based and algorithmic detection thresholds00 Ratings8.210 Ratings
    Response orchestration and automation00 Ratings7.48 Ratings
    Reporting and compliance management00 Ratings8.810 Ratings
    Incident indexing/searching00 Ratings8.711 Ratings
    Best Alternatives
    Google AnalyticsSplunk Cloud Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Security QRadar SIEM
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Security Event Manager (SEM)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSplunk Cloud Platform
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.8
    (21 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.4
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.2
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsSplunk Cloud Platform
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Cisco
    Splunk is excellent when all your data is in one location. Its ability to correlate all that data is intuitive (once the hurdle of learning the query language is overcome). It is also easy to standardize the presentation of information to the company. When data is siloed/standalone, other systems can be cheaper and faster to implement.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cisco
    • This SIEM consolidates multiple data points and offers several features and benefits, creating custom dashboards and managing alert workflows.
    • Splunk Cloud provides a simple way to have a central monitoring and security solution. Though it does not have a huge learning curve, you should spend some time learning the basics.
    • Splunk Cloud enables me to create and schedule statistical reports on network use for Management.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Cisco
    • The SPL programming language that the queries are built in is not very intuitive.
    • There should be a better repository of pre-built queries for what I would think of as common Active Directory usage monitoring.
    • I would like to see more free training/familiarization information made available.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Cisco
    Ease of use and have all the features we need
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Cisco
    Splunk AI Assistant for SPL is good tool, as I said, it is really useful for educational purpose, taking in its hands small and simple tasks (ex:small query dashboard,...), but it's not a ten because the contextual memory for complex issues/dashboarding/reports etc can be limited, and can sometime suggets none optimized query which are not always checked by teammates and can cause issue on the long term.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Cisco
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Cisco
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Cisco
    Splunk Cloud support is sorely lacking unfortunately. The portal where you submit tickets is not very good and is lacking polish. Tickets are left for days without any updates and when chased it is only sometimes you get a reply back. I get the feeling the support team are very understaffed and have far too much going on. From what I know, Splunk is aware of this and seem to be trying to remedy it.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Cisco
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Cisco
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Cisco
    Vs elastic: - SPL's statistical functions superior to KQL for complex correlations - Better enterprise support, less operational overhead - Splunk Cloud Platform's detection engineering more mature vs Sentinel: - SPL more powerful than KQL for custom analytics - Better cross-platform visibility (non-Azure environments) vs Datadog - SPL enables deeper forensic Investigations - Superior compliance/audit capabilities
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Cisco
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Cisco
    • End-end visibility across your departmental silos
    • Strengthen the overall global monitoring posture
    • Move from Reactive to Proactive Monitoring
    • Highly secure environment at your finger-tips
    • Takes you away from managing infrastructure/administration, allows saving time & money. Reduce the overall TCO (Total Cost of Ownership)
    Incentivized
    Read full review
    ScreenShots