Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Spotfire
Score7.8 out of 10
N/A
Spotfire, formerly known as TIBCO Spotfire, is a visual data science platform that combines visual analytics, data science, and data wrangling, so users can analyze data at-rest and at-scale to solve complex industry-specific problems.
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Pricing
Google Analytics
Spotfire
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
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Offerings
Pricing Offerings
Google Analytics
Spotfire
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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For Enterprise engagements, contact Spotfire directly for a custom price quote.
Communications Manager in Marketing at International Relief Teams (Non-Profit Organization Management, 11-50 employees)
Chose Spotfire
Although I don't have an extensive history with Tableau, from what I understand, Spotfire offers an overall more complete package of data analysis and data visualization. It's the best of both worlds, if you will. Tableau stands out with its data visualization but is behind …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Professor in Information Technology at Utah Valley University (Higher Education, 1001-5000 employees)
Chose Spotfire
I had used Spotfire during an internship and wanted to expose my students to this tool. I appreciate how Spotfire worked with me to get educational licenses for my students to use. Students enjoyed having a comparison with Tableau which they had all used.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
A high level of data integration is available here it supports various data sources and so on. Collaborating features allow users to give access to the dashboard and merge data analytics with other team members. It can meet the demands of both small and large size business enterprises. A customized dashboard and reports are provided to meet the specific needs and get support of extensibility through APIs and customized scripts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The donut chart is I guess a powerful illustrations but I hope it should be done quite simple in Spotfire. But in Spotfire there are lots of steps involve just to build a simple donut chart.
Table calculation (like Row or Column Differences) should be made simple or there should be drag and drop function for Table Calculation. No need for scripting.
Information Link should be changed. If new columns are added to the table just refreshing the data should be able to capture the new column. No need extra step to add column
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
-Easy to distribute information throughout the enterprise using the webplayer. -Ad hoc analysis is possible throughout the enterprise using business author in the webplayer or the thick client. -Low level of support needed by IT team. Access interfaces with LDAP and numerous other authentication methods. -Possible to continually extend the platform with JavaScript, R scripts, HTML, and custom extensions. -Ability to standardize data logic through pre-built queries in the Information Designer. Everyone in the enterprise is using the same logic -Tagging and bookmarking data allows for quick sharing of insights. -Integration with numerous data sources... flat files, data bases, big data, images, etc. -Much improved mapping capability. Also includes the ability to apply data points over any image.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Basic tasks like generating meaningful information from large sets of raw data are very easy. The next step of linking to multiple live data sources and linking those tables and performing on the fly analysis of the imported data is understandably more difficult.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Even though, it's a rather stable and predictable tool that's also fast, it does have some bugs and inconsistencies that shut down the system. Depending on the details, it could happen as often as 2-3 times a week, especially during the development period.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Generally, the Spotfire client runs with very good performance. There are factors that could affect performance, but normally has to do with loading large analysis files from the library if the database is located some distance away and your global network is not optimal. Once you have your data table(s) loaded in the client application, usually the application is quite good performance-wise.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support has been helpful with issues. Support seems to know their product and its capabilities. It would also seem that they have a good sense of the context of the problem; where we are going with this issue and what we want the end outcome to be.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The instructor was very in depth and provided relevant training to business users on how to create visualizations. They showed us how to alter settings and filter views, and provided resources for future questions. However, the instructor failed to cover data sources, connecting to data, etc. While it was helpful to see how users can use the data to create reports, they failed to properly instruct us on how to get the dataset in to begin with. We are still trying to figure out connections to certain databases (we have multiple different types).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
The online training is good, provides a good base of knowledge. The video demonstrations were well-done and easy to follow along. Provided exercises are good as well, but I think there could be more challenging exercises. The training has also gone up in price significantly in the last 3 years (in USD, which hurts us even more in Canada), and I'm not sure it is worth the money it now costs (it is worth how much it cost 3 years ago, but not double that.)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
The original architecture I created for our implementation had only a particular set of internal business units in mind. Over the years, Spotfire gained in popularity in our company and was being utilized across many more business units. Soon, its usage went beyond what the original architectural implementation could provide. We've since learned about how the product is used by the different teams and are currently in the middle of rolling out a new architecture. I suggest:
Have clearly defined service level agreements with all the teams that will use Spotfire. Your business intelligence group might only need availability during normal working hours, but your production support group might need 24/7 availability. If these groups share one Spotfire server, maintenance of that server might be a problem.
Know the different types of data you will be working with. One group might be working with "public" data while another group might work with sensitive data. Design your Library accordingly and with the proper permissions.
Know the roles of the users of Spotfire. Will there only be a small set of report writers or does everyone have write access to the Library?
ALWAYS add a timestamp prompt to your reports. You don't want multiple users opening a report that will try and pull down millions of rows of data to their local workstations. Another option, of course, is to just hard code a time range in the backing database view (i.e. where activity_date >= sysdate - 90, etc.), but I'd rather educate/train the user base if possible.
This probably goes without saying, but if possible, point to a separate reporting database or a logical standby database. You don't want the company pounding on your primaries and take down your order system.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Spotfire is significantly ahead of both products from an ETL and data ingestion capability. Spotfire also has substantially better visualizations than Power BI, and although the native visualizations aren't as flexible in Tableau, Spotfire enables users to create completely custom javascript visaualizations, which neither Tableau or Power BI has. Tableau and Power BI are likely only superior to Spotfire with respect to embedded analysis on a website.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
In an enterprise architecture, if Spotfire Advanced Data services(Composite Studio),data marts can be managed optimally and scalability in a data perspective is great. As the web player/consumer is directly proportional to RAM, if the enterprise can handle RAM requirement accomodating fail over mechanisms appropraitely, it is definitely scalable,
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
