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Google Analytics vs. Teradata Autonomous Knowledge Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Teradata Autonomous Knowledge Platform

    Score8 out of 10
    N/ATeradata Vantage is presented as a modern analytics cloud platform that unifies everything—data lakes, data warehouses, analytics, and new data sources and types. Supports hybrid multi-cloud environments and priced for flexibility, Vantage delivers unlimited intelligence to build the future of business. Users can deploy Vantage on public clouds (such as AWS, Azure, and GCP), hybrid multi-cloud environments, on-premises with Teradata IntelliFlex, or on commodity hardware with VMware.

    $4,800

    per month

    Pricing
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Teradata VantageCloud Lake
    from $4800
    per month
    Teradata VantageCloud Enterprise
    from $9000
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Considered Both Products
    Google
    No answer on this topic
    Teradata
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    98%
    Happy with the feature set
    49 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    37 Answers
    Features
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Teradata Autonomous Knowledge Platform
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Teradata Autonomous Knowledge Platform
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Snowflake
    Score8.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Snowflake
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.4
    (62 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.2
    (6 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (30 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.3
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    6.4
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsTeradata Autonomous Knowledge Platform
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Teradata
    Teradata Vantage is well suited for large scale ETL pipelines like the ones we developed for anti money laundering risk matrices. It handles heavy joins, aggregations, and transformations on transactional data efficiently. We generate alert variables, adjust for inflation, and monitor establishments monthly with it, all integrated with Python and Control-M for a centralised automation across the company. For less appropriate, I would say that heavy resource demands might slow down experimentation for iterative work.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Teradata
    • ETL (Extract - Transfor - Load)
    • NOS to send data from Teradata Vantage to S3 and from S3 to Teradata Vantage
    • Teradata GeoSpacial feature
    • Bulk reading and writing in huge tables
    • MPP capacity already mature
    • Temporal Capacity more mature that other solutions
    • TASM
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Teradata
    • Teradata is an excellent option but only for a massive amount of data warehousing or analysis. If your data is not that big then it could be a misfit for your company and cost you a lot. The cost associated is quite extensive as compared to some other alternative RDBMS systems available in the market.
    • Migration of data from Teradata to some other RDBMS systems is quite painful as the transition is not that smooth and you need to follow many steps and even if one of them fails. You need to start from the beginning almost.
    • Last but not least the UI is pretty outdated and needs a revamp. Though it is simple, it needs to be presented in a much better way and more advanced options need to bee presented on the front page itself.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Teradata
    Teradata is a mature RDBMS system that expands its functionality towards the current cloud capabilities like object storage and flexible compute scale.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Teradata
    Teradata Vantage allows us to create a scalable infrastructure to support our strategic initiatives. The dedicated compute power ensures reliable performance with isolated workloads and dedicated resources, optimizing workflows for faster, more efficient data transfers. The compute clusters support ETL processes and OSF’s developers and data science team with the flexibility to create self-service analytics, to spin up/down at any time, driving better performance and minimizing costs.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Teradata
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Teradata
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Teradata
    We have meetings at the beginning with the technical team to explain our requirements to them and they were really putting in a lot of effort to come up with a solution which will address all our needs. They implemented the software and also trained a few of our resources on the same too. We can get in touch with them now as well whenever we run into a roadblock but it's very less now.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Teradata
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Teradata
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Teradata
    Teradata is way ahead of its competitor because of its unique features of ensuring data privacy and data never gets corrupted even in worst case scenario. In most cases, the data corruption is a major issue if left unused and it leads to important data being wiped off which in ideal case should be stored for 3 years
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Teradata
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Teradata
    • Moving to Teradata in the Cloud-enabled a level of agility that previously didn't exist in the organization. It also enabled a level of analytic competency that was not achievable using other options on the aggressive timeline that was required. We didn't want to settle for reinventing a wheel when we had a super tuned performance capable beast readily available in Teradata. Teradata lets us focus on our business rather than spending money and effort trying to design software or database foundations features on an open source or lower performance platform.
    Incentivized
    Read full review
    ScreenShots

    Teradata Autonomous Knowledge Platform Screenshots

    Screenshot of Teradata VantageCloud Lake Console Financial GovernanceScreenshot of Teradata VantageCloud Lake Console Landing Page