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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    IBM Turbonomic

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    IBM Turbonomic, now part of the Concert platform, is a performance and cost optimization platform for public, private, and hybrid clouds used by cloud, infrastructure operations, and architecture to assure application performance while eliminating inefficiencies by dynamically resourcing applications through automated actions. One of the key features of IBM Turbonomic is its ability to continuously adjust…N/A
    Pricing
    Google AnalyticsIBM Turbonomic
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    IBM® Turbonomic On-Prem
    Varies - Request a Quote
    per month IBM Turbonomic On-prem optimizes data center resources in real time, ensuring app performance at the lowest cost by aligning infrastructure supply with dynamic application demand.
    IBM® Turbonomic Cloud Standard
    Varies - Request a Quote
    per month For customers with more than USD 1.6 million in annual cloud spend or 50 Managed Virtual Servers (MVS) or greater
    IBM® Turbonomic Hybrid Standard
    Varies - Request a Quote
    per month Advanced hybrid cloud optimization capabilities for customers with 200 managed virtual servers (MVS) or more
    Offerings
    Pricing Offerings
    Google AnalyticsIBM Turbonomic
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Volume discounting available.
    More Pricing Information
    Community Pulse
    Google AnalyticsIBM Turbonomic
    Considered Both Products
    Google
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    95%
    Would buy again
    53 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    96%
    Happy with the feature set
    54 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    98%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    89%
    Implementation went as expected
    42 Answers
    Features
    Google AnalyticsIBM Turbonomic
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and IBM Turbonomic
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    IBM Turbonomic
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Cloud Management
    Comparison of Cloud Management features of Google Analytics and IBM Turbonomic
    Feature
    Google Analytics
    -
    Ratings
    IBM Turbonomic
    8.0
    24 Ratings
    9% below category average
    Cloud Management Security00 Ratings7.818 Ratings
    Automation and Orchestration00 Ratings8.725 Ratings
    Cost Management00 Ratings7.926 Ratings
    Cloud Management Performance Monitoring00 Ratings8.426 Ratings
    Governance and Compliance00 Ratings7.624 Ratings
    Resource Management00 Ratings9.325 Ratings
    Systems Integration00 Ratings6.725 Ratings
    Best Alternatives
    Google AnalyticsIBM Turbonomic
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Rackspace Fabric
    Score6.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Cisco Intersight
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Intersight
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsIBM Turbonomic
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.6
    (156 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (24 ratings)
    Usability
    7.4
    (19 ratings)
    7.7
    (21 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (3 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (6 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (25 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.7
    (18 ratings)
    Configurability
    6.0
    (2 ratings)
    10.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.3
    (5 ratings)
    Product Scalability
    10.0
    (2 ratings)
    7.3
    (4 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Google AnalyticsIBM Turbonomic
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    IBM
    Datacenter Consolidation and Hardware Optimization: This scenario is relevant to you as a hardware manager. It applies when you have physical servers (like Power or System z) and want to maximize virtual machine density. Why it works: IBM Turbonomic analyzes the peak usage times of each VM. If VM "A" is active during the day and VM "B" at night, it places them on the same physical host. Ideal scenario: Data migration projects or when you're told, "[...], there's no budget for more servers this year, make everything fit on what we have." Consolidación de Datacenters y Optimización de Hardware,Este escenario te toca de cerca como encargado de Hardware. Cuando tienes servidores físicos (como los Power o System z) y quieres maximizar la densidad de máquinas virtuales.Por qué funciona: IBM Turbonomic analiza las horas pico de cada VM. Si la VM "A" es activa de día y la VM "B" de noche, las coloca en el mismo host físico.Escenario ideal: Proyectos de migración de datos o cuando te dicen: "[...], no hay presupuesto para más servidores este año, haz que quepa todo en lo que tenemos". This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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    IBM
    • Presentation is nice. Its easy to understand what your looking at and the data that is being presented to you.
    • Properly identify resource utilization and recommendations for action on how VMs can be improved and resources can be better utilized.
    • It was also able to tell us the same information and analysis for cloud resources. I was not expecting that.
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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    IBM
    • It would be nice if the UI included a break-down of features that are both licensed as well as un-licensed. That way, you could not only see what you have, but what you don't.
    • The right-sizing recommendations are great, but very little info is given about why the recommendation is being made. More info would not only increase understanding, but would also help drive decision-making.
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    IBM
    We are certainly happy with Turbonomic as a whole and have invested quite a bit of time and effort into learning the ins and outs of the product. We have our reporting setup the way we want it and have gained definite value from these features. I will say though that many products nowadays are offering more native monitoring, reporting, and alerting features which may eventually steer us away from this product
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    IBM
    Excellent approach to larger VM organizational management. They have an very clean integrated dashboard that allows us to see everything in our environment and what that is doing in real-time. It works on multiple hyper-visors really well and integrates capacity planning on my local site as well as my cloud locations.
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    IBM
    VMTurbo has not caused any outages by not doing what we expect it to do.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    IBM
    It allocates resources among applications by showing more on the cost breakdown by cloud service, with metrics on cloud provider information like Azure Management, Identity, Networking, Storage with costs per day, and total services costs. This then could facilitate and show the corresponding actions thereafter upon scaling.
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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    IBM
    When I contact support I get a quick response and they are able to solve my problem quickly. I also get a sense that they want to make sure that we are getting value from the product and walk me through whatever steps are needed to accomplish my goals.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    IBM
    Alex (from VMTurbo) has worked with the product for years and helped develop the product. He was very knowledgeable and was able to provide our support team with details knowledge on how to get our deployment configured correctly as well as help with another VMTurbo POC within another customers environment.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    IBM
    After buying VMTurbo Operations Manager, I was invited to an online user training event. I felt this training was effective and dug just deep enough to be informative yet still keep my attention. Additionally, the webinar was free.
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    IBM
    The implementation was very simple. Just upload an OVA file and power on the VM. Once it comes up enter some networking information and you can then access the web interface. From there, just begin configuring the system for your environment by adding you license and the various virtual environments and storage through the inventory tab
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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    IBM
    As the organization had experience of years in using IBM products, we had the confidence that they will provide us with great support. And we needed a reliable solution as a financial institute to ensure continuous operations. Even though the price was very high, we made the correct decision to go ahead with IBM Turbonomic as the feedback from existing users in the region was very positive. We needed a solution which was capable of handling our automation requirements. All these were green in IBM Turbonomic.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    IBM
    It’s very scalable.
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    Professional Services
    Google
    No answers on this topic
    IBM
    Professional services were always there to guide us in our transformation to the cloud. They understood our business model and then were able to provide guidance on what we needed from the tool.
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
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    IBM
    • Application performance has been a big one. With Turbonomic keeping everything running at top performance, it can make changes when extra resources are need, quicker than somebody being notified and then making the necessary changes.
    • Turbonomic has been a great cost savings for us on multiple occasions. We use it every time we are improving servers.
    • With the planning feature we get the best performance form new hardware purchases
    Incentivized
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    ScreenShots

    IBM Turbonomic Screenshots

    Screenshot of IBM Turbonomic Action Center, where it shows the list of optimization actions across the global environment—on-prem and cloud—that should be taken to minimize cost while assuring performance.Screenshot of IBM Turbonomic Application, a view that shows the global environment across private and public infrastructure from the context of individual application components. Users can optimize one application at a time by viewing each app's pending actions. The Supply Chain at left shows all of the entities across applications and their interdependencies.Screenshot of The IBM Turbonomic Cloud Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the cloud cost savings opportunities realized and not yet realized over any time period.Screenshot of The IBM Turbonomic On-prem Executive Dashboard, an out of the box dashboard that allow users to rapidly communicate value to executives. This view shows the savings opportunities realized and not yet realized over any time period.Screenshot of an IBM Turbonomic Cloud view, where the public cloud environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in the public cloud(s) and their interdependencies.Screenshot of The IBM Turbonomic On-Prem view that shows the user's private data center environment(s) and all of the pending actions required to bring them into an efficient, performant state. The Supply Chain at left shows all of the entities in data center(s) and the interdependencies between them.