TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Zscaler Private Access

    Score9.4 out of 10
    N/AZscaler Private Access™ (ZPA) gives users secure access to private apps and OT devices while enabling zero trust connectivity for workloads.N/A
    Pricing
    Google AnalyticsZscaler Private Access
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsZscaler Private Access
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsZscaler Private Access
    Considered Both Products
    Google
    No answer on this topic
    Zscaler
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    99%
    Would buy again
    84 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    99%
    Happy with the feature set
    84 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    59 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    91%
    Implementation went as expected
    68 Answers
    Features
    Google AnalyticsZscaler Private Access
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Zscaler Private Access
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Zscaler Private Access
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Identity Management
    Comparison of Identity Management features of Google Analytics and Zscaler Private Access
    Feature
    Google Analytics
    -
    Ratings
    Zscaler Private Access
    9.2
    58 Ratings
    5% above category average
    Multi-Factor Authentication00 Ratings9.258 Ratings
    Endpoint Security
    Comparison of Endpoint Security features of Google Analytics and Zscaler Private Access
    Feature
    Google Analytics
    -
    Ratings
    Zscaler Private Access
    8.8
    27 Ratings
    2% below category average
    Endpoint Detection and Response (EDR)00 Ratings8.827 Ratings
    Threat Intelligence
    Comparison of Threat Intelligence features of Google Analytics and Zscaler Private Access
    Feature
    Google Analytics
    -
    Ratings
    Zscaler Private Access
    8.6
    65 Ratings
    7% above category average
    Network Analytics00 Ratings8.961 Ratings
    Threat Recognition00 Ratings9.053 Ratings
    Vulnerability Classification00 Ratings8.442 Ratings
    Automated Alerts and Reporting00 Ratings8.255 Ratings
    Threat Analysis00 Ratings8.748 Ratings
    Threat Intelligence Reporting00 Ratings8.245 Ratings
    Automated Threat Identification00 Ratings8.643 Ratings
    Zero Trust Security
    Comparison of Zero Trust Security features of Google Analytics and Zscaler Private Access
    Feature
    Google Analytics
    -
    Ratings
    Zscaler Private Access
    9.1
    78 Ratings
    6% above category average
    Continuous Verification00 Ratings9.171 Ratings
    Secure Web Gateways00 Ratings9.353 Ratings
    Network Flow Control00 Ratings9.158 Ratings
    Network Traffic Analysis00 Ratings9.165 Ratings
    Segmentation Leveraging00 Ratings9.264 Ratings
    Admin Access Control00 Ratings9.368 Ratings
    Network Data Encryption00 Ratings9.260 Ratings
    Network Topology Mapping00 Ratings8.752 Ratings
    Best Alternatives
    Google AnalyticsZscaler Private Access
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Forescout Vistaro Platform
    Score6.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsZscaler Private Access
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.4
    (85 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.4
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (80 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsZscaler Private Access
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Zscaler
    Zscaler Private Access works really well in environments setup for FQDNs and where you know what users should/shouldn't be accessing on what ports. You can use Zscaler Private Access to figure out these kinds of features but that doesn't always mean you'll be correct. It also provides a consistent experience for users as they can access their materials anywhere. It also makes the user the last line of defense. If a user's account is compromised then the attacker has access to everything they already did. It doesn't work great in OT environments or Server based environments. Flows have to be initiated from the client and not the server for stuff to behave properly.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Zscaler
    • Connecting users remotely with a secure connection. I am a service desk agent who works with end users, and if there is an issue due to ZPA, it's most likely due to configuration. A really good service.
    • Logging, I believe, works well as I troubleshoot end users and can gather extra details for my network admin. IP.zscaler.com, and the debug logs are nice. Additionally, I like how it shows the App policy assigned to the user's machine ECT.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Zscaler
    • Needs an interface for Support Desk/Help Desk to more easily understand that the problem is a lack of an FQDN or access is not allowed due to policy, not because of a technical shortcoming in ZPA.
    • Documentation of the BC solution is not well-detailed.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Zscaler
    When it works - it works incredibly slick. It's only L4 which seems like a downgrade of security from solutions that promote L7.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Zscaler
    The environment feels more secure, and we are seeing that users are adapting to it fast. The fact that we have tools to assist the users with their day-to-day access helps, as we can hand it off to the helpdesk without any escalations to the Network team. It is a work in progress for our agency, but we are seeing the benefits from the solution.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Zscaler
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Zscaler
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Zscaler
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Zscaler
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Zscaler
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Zscaler
    ZPA is where the bulk of zero-trust access is found. While the functionality for ZIA is excellent, the policy we implement for internet access is more focused on threat prevention and not narrowly scoped access.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Zscaler
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Zscaler
    • We used to get anywhere from 30 to 50 tickets surrounding our previous VPN solution every month. We now average 3-5 tickets regarding remote connectivity, and of those, only 1 or 2 are actual issues with ZPA.
    • Using ZPA Access Policies, we can now block endpoints that have outdated security software from ever connecting to our environment. This was simply not possible with our previous solution.
    • Some of our employee base skews older and had a harder time understanding the change from VPN to Zscaler.
    • There is significantly less downtime with ZPA when compared to other VPN solutions.
    Incentivized
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    ScreenShots

    Zscaler Private Access Screenshots

    Screenshot of how ZPA provides access for all users while minimizing the attack surface, eliminating lateral movement, and stopping zero day threats. A cloud native service, ZPA can be deployed in just hours to replace legacy remote access tools like VPNs and VDIs.