TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    Google Business ProfileOutboundEngine
    Editions & Modules
    No answers on this topic
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    Google Business ProfileOutboundEngine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    Google Business ProfileOutboundEngine
    Considered Both Products
    Google
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    75%
    Would buy again
    42 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    75%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    75%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    67%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    84%
    Implementation went as expected
    47 Answers
    Features
    Google Business ProfileOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Business Profile and OutboundEngine
    Feature
    Google Business Profile
    -
    Ratings
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    Mobile optimization00 Ratings8.643 Ratings
    Email deliverability reporting00 Ratings3.050 Ratings
    List management00 Ratings6.044 Ratings
    Lead Management
    Comparison of Lead Management features of Google Business Profile and OutboundEngine
    Feature
    Google Business Profile
    -
    Ratings
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    Automated sales alerts and tasks00 Ratings5.338 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Business Profile and OutboundEngine
    Feature
    Google Business Profile
    -
    Ratings
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Social sharing and campaigns00 Ratings10.048 Ratings
    Best Alternatives
    Google Business ProfileOutboundEngine
    Small Businesses
    No answers on this topic
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    LocaliQ
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileOutboundEngine
    Likelihood to Recommend
    9.2
    (48 ratings)
    10.0
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (2 ratings)
    Usability
    8.5
    (3 ratings)
    7.6
    (7 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (27 ratings)
    Support Rating
    6.0
    (1 ratings)
    7.9
    (24 ratings)
    User Testimonials
    Google Business ProfileOutboundEngine
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails