Google Campaign Manager 360 vs. HireVue

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

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HireVue was very well suited for my interviewing process with my current company for both my initial hire and my lateral move within the organization. It was very convenient given where I am geographically located to interview with our corporate office in Rhode Island. It provided the convenience of interviewing remotely for the opening posted.

• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• It allows candidates to be recorded answering some initial interview questions and eliminates the need for recruiters or hiring manager to get on the phone or meet with them live.
• It stores the video interviews in a manner that is easy to do, use, and recover.
• It's also great to be able to record these interviews and then they can be shared with others on the team as needed for panel interview purposes, etc.

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• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

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• We have experienced some technical issues with the Live Interview feature. A lot of time it is because the user's computer settings are not set up correctly.
• They are working on adding a feature that will allow you to edit the email templates. Hoping for this to be released soon as it is nice to have different communications sent out for different cites around the globe.
• Customized CodeVues can be difficult to set up. Recommend having a technical employee help out with this. Would like to see more CodeVue questions added to the Question Library.

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

The company is currently looking into other ATS systems, with that we aren't sure the need to continue to use HireVue.

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The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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Because it's pretty much a "plug and play" solution.

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They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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Gray Peak doesn't even compare to HireVue. Where I think Gray Peak is a 2 or 3 out of 10, I am absolutely convinced that HireVue is a 10! Yes there are probably some tweaks for HireVue but this product is truly amazing. It impresses me each day with the volume that we are able to put through and how it is a complete convenience for ALL parties involved in the process

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• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

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• Time to fill has been reduced/ shortened since we are able to screen more candidates quicker.
• Time to schedule has been shortened as candidates are able to self-schedule their own interviews with a hiring manager; no more chasing people through phone calls to coordinate multiple schedules.
• Candidate reach has been greatly enhanced - we can reach more candidates than we ever could with traditional phone screening.

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