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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.4 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Qualaroo

    Score7 out of 10
    N/AQualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

    $199

    per month

    Pricing
    Google FormsQualaroo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google FormsQualaroo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google FormsQualaroo
    Considered Both Products
    Google
    No answer on this topic
    Qualaroo
    Chose Qualaroo
    Qualaroo is a much more intricate tool when compared with Google Forms. I can see that it provides a lot more customization and additional features that are impossible to find in Google Forms.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    64 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    65 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    60 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    42 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    48 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    Google FormsQualaroo
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Qualaroo Insights
    9.3
    12 Ratings
    15% above category average
    Survey templates7.7114 Ratings9.011 Ratings
    Themes6.2112 Ratings9.010 Ratings
    Custom logo/branding6.1100 Ratings9.910 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Qualaroo Insights
    9.7
    11 Ratings
    13% above category average
    Changes to live survey8.9115 Ratings9.811 Ratings
    Question design help7.398 Ratings9.610 Ratings
    Multiple question types7.9120 Ratings9.711 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Qualaroo Insights
    9.2
    12 Ratings
    9% above category average
    Survey logic flexibility7.0110 Ratings9.212 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Qualaroo Insights
    9.6
    12 Ratings
    17% above category average
    Response tracking8.3120 Ratings9.212 Ratings
    Data export8.1116 Ratings9.912 Ratings
    Standard reports7.9113 Ratings9.911 Ratings
    Custom reports9.286 Ratings9.211 Ratings
    Analytics8.594 Ratings9.911 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Qualaroo Insights
    9.8
    11 Ratings
    13% above category average
    Access controls7.8113 Ratings9.811 Ratings
    Compliance7.990 Ratings9.811 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and Qualaroo Insights
    Feature
    Google Forms
    7.6
    90 Ratings
    6% below category average
    Qualaroo Insights
    9.4
    10 Ratings
    15% above category average
    Vendor-offered crowdsourcing7.842 Ratings9.87 Ratings
    Respondent restrictions7.588 Ratings9.09 Ratings
    Best Alternatives
    Google FormsQualaroo
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Alchemer
    Score9.3 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsQualaroo
    Likelihood to Recommend
    9.3
    (127 ratings)
    9.8
    (16 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    8.1
    (3 ratings)
    Usability
    8.6
    (67 ratings)
    9.8
    (9 ratings)
    Availability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.0
    (49 ratings)
    9.8
    (10 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsQualaroo
    Likelihood to Recommend
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
    Read full review
    Qualaroo
    It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.
    Read full review
    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Qualaroo
    • Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
    • Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
    • The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.
    Read full review
    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Qualaroo
    • I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
    • I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
    • I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Qualaroo
    The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.
    Read full review
    Usability
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
    Read full review
    Qualaroo
    We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.
    Read full review
    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Qualaroo
    I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.
    Read full review
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Qualaroo
    Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.
    Read full review
    Support Rating
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
    Read full review
    Qualaroo
    I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Qualaroo
    Not available for the Pro edition.
    Read full review
    Online Training
    Google
    No answers on this topic
    Qualaroo
    Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.
    Read full review
    Implementation Rating
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
    Read full review
    Qualaroo
    Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.
    Read full review
    Alternatives Considered
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
    Read full review
    Qualaroo
    Qualaroo makes it very easy to launch a quick survey based on templates or custom questions with an intuitive user interface. It is also very flexible and can be easily integrated with AB testing thanks to the advanced options. Reports are getting better but analytics wise it's still not up to the refinement level of SurveyMonkey but it does beat the latter in terms of UI experience. When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.
    Incentivized
    Read full review
    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Qualaroo
    Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.
    Read full review
    Return on Investment
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
    Read full review
    Qualaroo
    • Qualaroo has proven to be extremely useful when it comes to improving conversions.
    • We deployed Qualaroo on our website to survey visitors and uncover their pain points about our landing page.
    • Using the feedback, we made several critical changes to our page, including the visibility of the CTA button, information on the page, and the quality of pictures. Since the implementation, there has been a significant increase in conversions, and our visitors have been getting a lot more value from the landing page.
    Read full review
    ScreenShots