Google Mobile-Friendly Test vs Google Search Console

• The test gives you an option to test a live website or a chunk of code. This way your test your site code, even if your website is still in development.
• The instant "green for good" is easy to see and explain.
• The list of "page loading errors" gives you a nice explanation of loading issues that don't necessarily affect the site visibly, but are still slowing it down. This gives you a "hit list" of things to fix or look into.

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• Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
• Displays impressions and click throughs for Google search queries
• Individual page performance by location and device category as it pertains to generating clicks leading to your site
• Basic indexing and readability issues within your site
• The new interface that just rolled out is much easier on the eyes

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• The feedback can be technical for a non-technical user.

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• It can be a little difficult to navigate
• More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
• An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).

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• The impact isn't necessarily measurable. I would compare it to asking a carpenter how much ROI a hammer provides when building a house. Google Mobile-Friendly Test is a free tool that is useful for website analysis and testing.

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• I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.

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