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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    Pricing
    Google OptimizeHighLevel
    Editions & Modules
    Google Optimize
    Free
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    Offerings
    Pricing Offerings
    Google OptimizeHighLevel
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeHighLevel
    Considered Both Products
    Google
    No answer on this topic
    HighLevel
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google OptimizeHighLevel
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and HighLevel
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    HighLevel
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and HighLevel
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    HighLevel
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and HighLevel
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    HighLevel
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    25% above category average
    WYSIWYG email editor00 Ratings9.06 Ratings
    Dynamic content00 Ratings9.56 Ratings
    Ability to test dynamic content00 Ratings9.26 Ratings
    Landing pages00 Ratings8.96 Ratings
    A/B testing00 Ratings9.56 Ratings
    Mobile optimization00 Ratings9.56 Ratings
    Email deliverability reporting00 Ratings9.56 Ratings
    List management00 Ratings9.56 Ratings
    Triggered drip sequences00 Ratings9.86 Ratings
    Lead Management
    Comparison of Lead Management features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    9.7
    6 Ratings
    37% above category average
    Lead nurturing automation00 Ratings9.86 Ratings
    Lead scoring and grading00 Ratings9.86 Ratings
    Data quality management00 Ratings9.56 Ratings
    Automated sales alerts and tasks00 Ratings9.76 Ratings
    Lead segmentation and distribution00 Ratings9.84 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    9.8
    6 Ratings
    27% above category average
    Calendaring00 Ratings9.86 Ratings
    Event/webinar marketing00 Ratings9.76 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Social sharing and campaigns00 Ratings9.76 Ratings
    Social profile integration00 Ratings9.16 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Dashboards00 Ratings9.86 Ratings
    Standard reports00 Ratings9.86 Ratings
    Custom reports00 Ratings8.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Optimize and HighLevel
    Feature
    Google Optimize
    -
    Ratings
    HighLevel
    5.4
    6 Ratings
    2% above category average
    API00 Ratings9.56 Ratings
    Role-based workflow & approvals00 Ratings9.56 Ratings
    Customizability00 Ratings8.86 Ratings
    Integration with Salesforce.com00 Ratings1.64 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.64 Ratings
    Integration with SugarCRM00 Ratings1.64 Ratings
    Best Alternatives
    Google OptimizeHighLevel
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Thryv
    Score8.7 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeHighLevel
    Likelihood to Recommend
    5.0
    (10 ratings)
    9.9
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    9.3
    (4 ratings)
    Support Rating
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Google OptimizeHighLevel
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    HighLevel
    No answers on this topic
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
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