Google Optimize vs. PaperTrail

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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It is very easy to use. We utilize it to save and show the logs for as many apps as we want. You can use it as an addon on Heroku.

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• PaperTrail is less expensive than many of its competitors.
• PaperTrail is very easy to set up; you can start collecting logs in no time.
• It is easy to configure email alerts and Slack integrations with PaperTrail.

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• Interface is aging and in need of a re-write. It's functional, but not all that nice to work with
• While the logs are near-real-time, they could greatly improve the speed at which logs are available in the UI
• Pricing plans are not all that competitive with newer offerings with other companies

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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PaperTrail has become a basic app for me to save and see app logs. It is very easy to use, very intuitive and easy to customize. The feature I like most is that we can use it with several apps at same time.

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PaperTrail's live-tailing performance is adequate and searches over the recent history load quickly. Searching over long periods of time can be extremely slow, however.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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I only used Logz.io for a very brief time. It seemed a bit more difficult to setup than Papertrail.

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Free plan is sufficient for development and small services, and the paid plans are very cheap at low log volume. For us, the price is right with PaperTrail - though I can't speak to how their pricing compares at very high volumes.
• Adding cloud-logging to your apps can really speed up development and debugging - the impact to engineering productivity cannot be understated.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info