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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Pega Platform

    Score8.5 out of 10
    N/APega Platform is a combined business process management and robotic process automation (RPA) platform with advanced workforce analytics from Pegasystems.

    $0.45

    one-time fee per case**

    Pricing
    Google OptimizePega Platform
    Editions & Modules
    Google Optimize
    Free
    Low-code Factory Edition
    $0.45
    one-time fee per case**
    Standard Edition
    $0.80
    one-time fee per case**
    Enterprise Edition
    Custom Quote
    Offerings
    Pricing Offerings
    Google OptimizePega Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—**350,000 cases / year minimum. Additional cases available in blocks of 150,000.
    More Pricing Information
    Community Pulse
    Google OptimizePega Platform
    Considered Both Products
    Google
    No answer on this topic
    Pegasystems
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    78%
    Implementation went as expected
    7 Answers
    Features
    Google OptimizePega Platform
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Pega Platform
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Pega Platform
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Pega Platform
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    -
    Ratings
    Pega Platform
    5.3
    63 Ratings
    37% below category average
    Dashboards00 Ratings4.062 Ratings
    Standard reports00 Ratings6.062 Ratings
    Custom reports00 Ratings6.061 Ratings
    Process Engine
    Comparison of Process Engine features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    -
    Ratings
    Pega Platform
    8.0
    66 Ratings
    4% below category average
    Process designer00 Ratings9.065 Ratings
    Process simulation00 Ratings7.957 Ratings
    Business rules engine00 Ratings10.065 Ratings
    SOA support00 Ratings7.151 Ratings
    Process player00 Ratings7.048 Ratings
    Support for modeling languages00 Ratings5.46 Ratings
    Form builder00 Ratings9.059 Ratings
    Model execution00 Ratings8.956 Ratings
    Collaboration
    Comparison of Collaboration features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    -
    Ratings
    Pega Platform
    9.0
    50 Ratings
    8% above category average
    Social collaboration tools00 Ratings9.050 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Google Optimize and Pega Platform
    Feature
    Google Optimize
    -
    Ratings
    Pega Platform
    4.4
    9 Ratings
    59% below category average
    Content management00 Ratings4.49 Ratings
    Best Alternatives
    Google OptimizePega Platform
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizePega Platform
    Likelihood to Recommend
    5.0
    (10 ratings)
    7.9
    (74 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (7 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    8.7
    (4 ratings)
    10.0
    (7 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google OptimizePega Platform
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
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    Pegasystems
    Pega Platform has introduced the low code feature, using app studio seasonal and professional developer can develop application easily and quickly. The initial application can be build by Business analyst and product owner who has less knowledge of Pega Platform, further application can be enhanced/extended by professional developer. We can develop end to end application and promote to higher environment. Easily we can perform parallel development using branch.
    Incentivized
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    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
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    Pegasystems
    • Quick development time. Much of the Pega "rules" are easy to configure and implement.
    • Visually friendly and modern. Much of the UI/UX elements in the system are continuously supported and updated, giving a nice feel to the apps.
    • Many of the configurations and rules Pega gives to the developers can also be delegated to business users. The organization and structure of the client's business can easily be adapted in the Pega platform.
    Incentivized
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    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
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    Pegasystems
    • Need more learning materials. For Beginners who have previous programming experience with another language takes more time to learn.
    • If the developer is met with an issue in pega platform , they have to rely on Pega supporting team to fix it.
    • Customization is available but is not encouraged. Pega does not support faults that occur in customized solutions.
    Incentivized
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    Likelihood to Renew
    Google
    No answers on this topic
    Pegasystems
    Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Pegasystems
    Pega Platform is enhancing its product and launching new features day by day which help to achieve customers needs. If I talk about the earlier version of Pega Platform (i.e. pega v5 and 6.3) there were many numbers of limitations in Pega Platform and if we need to do some customization then needed to write custom java and jave scripts to achieve the functionally. Now I can say Pega Platform is running with market trends and demand. Pega Platform is giving all the options which support the current technologies like decisioning capabilities, real time processing, mashup, process fabrics etc..
    Incentivized
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    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Pegasystems
    It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Pegasystems
    The online training is an excellent one, but still it is missing hands on development.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Pegasystems
    Implementation is totally depend up on the requirement
    Incentivized
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Pegasystems
    We did evaluate multiple products offerings with Pega Platform capabilities and observed that Pega PRPC rules engine and case management capabilities are better over so many BPM Tools. We also conducted a detailed study with developers to identify the best products out of Suite of BPM products. It's observed that Rules engines integration is very streamlined with forms in Pega whereas other tools multiple have powerful data model capabilities but lacks the ease of creating business rules.
    Incentivized
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    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    Pegasystems
    • For one of the applications we worked on, we were able to reduce the processing time on a case from 2 days to 20 minutes by utilizing Pega
    • We were able to resolve the issue of the routing of cases to users based on a specific algorithm by use of Pega
    • Pega case management feature was extensively used in one of the application to establish a parent-child relationship which was very helpful for all the business users
    Incentivized
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    ScreenShots