Google Optimize vs. SAP Datasphere

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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SAP Datasphere is well suited for scalable cloud based data integration scenarios which also opens up the doors for AI driven insights which are much harder to achieve with on-prem data warehouses. Considering the licensing model of SAP Datasphere being based on consumption driven capacity units cost can be a big consideration for organizations with large volumes of data that can be a pre-requisite for data mining and AI use cases. So this can be a bottleneck or not so well adopted scenario for SAP Datasphere.

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• SAP Data Warehouse Cloud offers free trial for 90 days with free 128 GB of storage and 64 GB memory.
• Availability of self-service data modeling and analytics on SAP Data Warehouse Cloud enables users to access and analyze data without getting support from the IT team.
• Without zero coding while collecting, connecting, analyzing and modeling data, it saves us time and operational costs of partnering with external IT support experts.

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• Need to have a good understanding of the SAP ecosystem to implement and use it.
• From a cost perspective it can be little bit on the expensive side for enterprises.
• The platform is still new and hence more subjected to bugs. But support for it is always good from the SAP team.

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Datasphere can come with its own challenges which can feel like a mountain to get over. However, once one has an understanding of how the product works it becomes easier to use. Once the time is spent to get it setup and working correctly very little is needed to keep it running smoothly. Its a great tool it just takes time to learn.

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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SAP has suggested that BW 7.5 will be sunset soon. Usability is good in SAP BW Modernization. Instead of going with other non-SAP tools, staying with SAP will be suitable for existing users. Across the board, many of them are moving to DataSphere.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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I would greatly acknowledge the services of Sap Data [warehouse Cloud] because we were struggling before its arrival where we used to get manual data connections and this used to consume a lot of time but after its use, we now are able to connect data easily saving a lot of time and finances.

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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Each of these listed software has its own unique strength and capacity that scales well. SAP Datasphere on its end up against them with more suitability for large establishments with complex data ecosystems with scalability support. Also, it avails a pay-as-you-go pricing for users, and it is widely up for data quality, data governance, and data discovery.

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Despite the pricing model being expensive for small businesses, it provides decent features and capabilities for organizations of different sizes and it's an appropriate investment in today's business environment where there is constant pressure to build a scalable and flexible analytics service

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Ever since we implemented SAP Data Warehouse Cloud, we have been able to reduce the additional costs of hiring third-party service providers by incorporating professional services offered by the vendor.

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Preserving data quality has enhanced governance on data by having a single source that is accessible to every business user via self-service capabilities.
• Operational cost is lowered by connecting data in one integrated solution hence making it easy to access information without having to keeping logging to other applications. Additionally, no external IT support is needed since SAP Data Warehouse Cloud has no-coding modeling tools.
• SAP Data Warehouse Cloud has enabled every business user to understand different data by transforming data to real insights.

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