Google Optimize vs. UXCam Product Analytics

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

UXCam App Analytics help identify the user pain points and improvement areas within our app. It helps observe the app from a customer's perspective and hence communication around any new updates with stakeholders get easy. These can be times when we aren't able to view the complete recordings due to delays in loading or randomisation of samples.

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• User flow mapping. It shows how users are navigating in the app.
• App crashes
• User session recordings
• Segmentation on devices, OS versions, processors etc

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

• Loading time is high due to which we have to wait a lot sometimes
• In heatmaps, more properties can be added eg. User cohort, experiment id
• Provide filters to easily check the recordings by screen and feature dropoffs

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

UXCam provided higher coverage of features than Mixpanel or Inspectlet standalone. In fact, it has the features if you combine both the products which is amazing. In a single integration I can get multiple use-cases covered.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

• Improved conversions and funnels
• Better user experience and NPS
• Achieving our ambitious yearly targets well before year end

Incentivized