Google Optimize vs. Wishpond Propel IQ

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers

Incentivized

I would never recommend Wishpond to anyone. They provide a fancy marketing plan that is promptly ignored. You're far better off managing everything yourself as the things which are done are done against your instructions, or so badly it takes more time to fix them than just do them yourself. You'll have to ask for any reporting and when it is given it will be worthless as all campaigns are combined (across all advertising channels). You'll never be told what tweaks are made, keywords you specifically say not to use will be used, you won't be told how to check anything, and will have to chase up anything that is meant to be delivered. The first meeting was rescheduled, but I wasn't told, and things didn't improve from there. After 2 months I still had not received much and wasn't getting replies so had to take things up the chain. Things were then put in place, but no one ever checked if they solved anything. They didn't. One of my big problems is the only meeting times offered were between 3 and 4am my time. When the customer support person finally got in touch they also only offered between 3 and 4 am on a Sat morning. Nothing had been paid attention to at any stage. My manager's manager who is meant to solve problems has not replied to my emails from a week ago. The contract also auto renews, but there is no information on how to get out of it. I don't trust that the folks I have told I don't want to renew will pass that information on and will soon be looking into doing chargebacks on my card due to not being supplied with the services promised.

• Easy test implementation. You're up and running once you've pinned down your hypothesis.
• Goals and conversion points can be easily mapped to any test.
• Customization of goals in case you don't have one setup.
• Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.

Incentivized

• Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
• Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
• Excellent customer service. I've always gotten prompt answers to any questions I've had.

Incentivized

• Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Incentivized

• The marketing tool is still not very intuitive
• We still don’t know how to use the contest feature
• We wish we could have more elements to add to our landing pages

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.

We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a full programme running but this has now sunset so is no longer available.

Incentivized

I actually ended up using AgoraPulse AFTER Wishpond because my company was looking for ways to cut down our marketing budget and Agora had the contest capabilities, lead management, along with social media platform scheduling and management. I ended up loving Agora more and not only using it while at Clarion UX/Urban Expositions but bringing it over when I worked at Yale University as well.

Incentivized

• Useful with clients on a budget who need to see ROI without another paid platform to install.
• Setting up Google Optimize helps as an additional value add when bidding on projects.
• Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.

Incentivized

• Negative google ROI.
• A few conversions in September on paid social then none - negative ROI.
• Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
• Emails don’t perform as well as my own for open rates or clicks.