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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Woobox

    Score8 out of 10
    N/AWoobox helps create contests, sweepstakes, coupons to grow fans and amplify marketing messages.

    $29

    per month

    Pricing
    Google OptimizeWoobox
    Editions & Modules
    Google Optimize
    Free
    Woobox
    $37.00
    per month
    Offerings
    Pricing Offerings
    Google OptimizeWoobox
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeWoobox
    Considered Both Products
    Google
    No answer on this topic
    Woobox
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    Google OptimizeWoobox
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Woobox
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Woobox
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Woobox
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Woobox
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Woobox
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Woobox
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Best Alternatives
    Google OptimizeWoobox
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    No answers on this topic
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeWoobox
    Likelihood to Recommend
    5.0
    (10 ratings)
    9.5
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    7.9
    (2 ratings)
    Availability
    -
    (0 ratings)
    8.9
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (2 ratings)
    Support Rating
    8.7
    (4 ratings)
    8.4
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (2 ratings)
    User Testimonials
    Google OptimizeWoobox
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Woobox
    I use Woobox for a poll/voting competition and I found it very helpful as it gathers the audience data very efficiently and provides the results in a very smart way. Woobox provides very limited features in the free version one cannot judge the capabilities of this excellent platform unless they purchase it.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Woobox
    • Woobox makes it easy to create a variety of promotions in their platform.
    • The technology is intuitive to use and allows for a lot of customization.
    • Woobox has a support team that is quick to respond and help.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Woobox
    • Having an easier way to creative pictures for splash pages
    • It gets a little complicated trying to add extra entry questions
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Woobox
    I constantly use the product and they are continually evolving and developing new tools. The customer service is also US based and very efficient to address issues or questions.
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Woobox
    It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Woobox
    I have never noticed it down.
    Read full review
    Performance
    Google
    No answers on this topic
    Woobox
    It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Woobox
    They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Woobox
    Easy to integrate with existing Facebook account.
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Woobox
    To be honest, I prefer Rafflecopter over Woobox. Good product, but I feel like Rafflecopter has more to offer the user.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Woobox
    • ROI was great. People remembered our company and products after the contests. This of course has to do with how much money you spent promoting, but I think Woobox made it a simpler process for people to enter a contest.
    Read full review
    ScreenShots