TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Search Console

    Score9 out of 10
    N/AGoogle Search Console is a search engine optimization software solution offered by Google.N/A

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    Google Search ConsoleSiteimprove
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Search ConsoleSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Search ConsoleSiteimprove
    Considered Both Products
    Google
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    26 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    26 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    14 Answers
    Features
    Google Search ConsoleSiteimprove
    SEO
    Comparison of SEO features of Google Search Console and Siteimprove
    Feature
    Google Search Console
    4.6
    56 Ratings
    50% below category average
    Siteimprove
    -
    Ratings
    Keyword analysis7.448 Ratings00 Ratings
    Backlink management6.444 Ratings00 Ratings
    SERP ranking tracking6.346 Ratings00 Ratings
    Page grader2.633 Ratings00 Ratings
    Competitive analysis1.218 Ratings00 Ratings
    Site audit / diagnostics7.948 Ratings00 Ratings
    Site recommendations4.444 Ratings00 Ratings
    Task management1.019 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Search Console and Siteimprove
    Feature
    Google Search Console
    7.3
    53 Ratings
    4% below category average
    Siteimprove
    -
    Ratings
    Local SEO6.437 Ratings00 Ratings
    Social SEO8.019 Ratings00 Ratings
    Mobile SEO7.349 Ratings00 Ratings
    Global SEO7.443 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Search Console and Siteimprove
    Feature
    Google Search Console
    8.0
    53 Ratings
    5% below category average
    Siteimprove
    -
    Ratings
    Multi-domain support7.947 Ratings00 Ratings
    Integration with web analytics tools8.150 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Google Search Console and Siteimprove
    Feature
    Google Search Console
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings7.22 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings8.02 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings
    Customizable Dashboards00 Ratings7.33 Ratings
    Best Alternatives
    Google Search ConsoleSiteimprove
    Small Businesses
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Search ConsoleSiteimprove
    Likelihood to Recommend
    9.5
    (56 ratings)
    9.1
    (19 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.8
    (8 ratings)
    8.5
    (4 ratings)
    Support Rating
    6.1
    (8 ratings)
    9.3
    (5 ratings)
    User Testimonials
    Google Search ConsoleSiteimprove
    Likelihood to Recommend
    Google
    It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    Google
    • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
    • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
    • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    Google
    • It can be a little difficult to navigate
    • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
    • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    Google
    It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
    Incentivized
    Read full review
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    Google
    As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
    Incentivized
    Read full review
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    Google
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    Google
    • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
    • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots