Google Search Console vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Search Console
Score 9.1 out of 10
N/A
Google Search Console is a search engine optimization software solution offered by Google.N/A
SurferSEO
Score 8.6 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
Google Search ConsoleSurferSEO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Search ConsoleSurferSEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Search ConsoleSurferSEO
Features
Google Search ConsoleSurferSEO
SEO
Comparison of SEO features of Product A and Product B
Google Search Console
4.9
56 Ratings
44% below category average
SurferSEO
8.1
3 Ratings
5% above category average
Keyword analysis7.848 Ratings9.03 Ratings
Backlink management5.644 Ratings4.01 Ratings
SERP ranking tracking6.646 Ratings9.02 Ratings
Page grader3.933 Ratings9.03 Ratings
Competitive analysis1.418 Ratings9.03 Ratings
Site audit / diagnostics7.748 Ratings9.02 Ratings
Site recommendations5.544 Ratings9.01 Ratings
Task management1.019 Ratings6.92 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Search Console
7.2
53 Ratings
5% below category average
SurferSEO
7.0
1 Ratings
8% below category average
Local SEO5.737 Ratings6.01 Ratings
Social SEO8.019 Ratings00 Ratings
Mobile SEO7.549 Ratings7.01 Ratings
Global SEO7.743 Ratings8.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Search Console
8.1
53 Ratings
4% below category average
SurferSEO
8.0
2 Ratings
6% below category average
Multi-domain support8.047 Ratings8.02 Ratings
Integration with web analytics tools8.150 Ratings8.01 Ratings
Best Alternatives
Google Search ConsoleSurferSEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Search ConsoleSurferSEO
Likelihood to Recommend
9.2
(54 ratings)
9.5
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(6 ratings)
9.0
(1 ratings)
Support Rating
6.1
(8 ratings)
-
(0 ratings)
User Testimonials
Google Search ConsoleSurferSEO
Likelihood to Recommend
Google
It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
Read full review
Surfer
Surfer is well suited for:
  • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
  • To identify NLP terms and the frequency of terms to be added to the page
  • To find internal linking opportunities
  • To plan pillar pages/topic clusters
Surfer is not a tool for
  • Technical SEO
  • Crawl Audits
  • Serp / Keyword Tracking
  • Project Management
Read full review
Pros
Google
  • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
  • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
  • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
Read full review
Surfer
  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review
Cons
Google
  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Read full review
Surfer
  • Can improve their algorithm to serve better for technical articles
Read full review
Usability
Google
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
Read full review
Surfer
Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
Read full review
Support Rating
Google
As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
Read full review
Surfer
No answers on this topic
Alternatives Considered
Google
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
Read full review
Surfer
Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
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Return on Investment
Google
  • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
  • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
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Surfer
  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Read full review
ScreenShots