TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Search Console

    Score9 out of 10
    N/AGoogle Search Console is a search engine optimization software solution offered by Google.N/A

    WordTracker

    Score7.5 out of 10
    N/AN/AN/A
    Pricing
    Google Search ConsoleWordTracker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Search ConsoleWordTracker
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google Search ConsoleWordTracker
    Considered Both Products
    Google
    No answer on this topic
    WordTracker
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    26 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    26 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Search ConsoleWordTracker
    SEO
    Comparison of SEO features of Google Search Console and WordTracker
    Feature
    Google Search Console
    4.7
    56 Ratings
    48% below category average
    WordTracker
    8.0
    3 Ratings
    4% above category average
    Keyword analysis7.548 Ratings8.03 Ratings
    Backlink management6.244 Ratings4.01 Ratings
    SERP ranking tracking6.346 Ratings9.01 Ratings
    Page grader2.933 Ratings9.01 Ratings
    Competitive analysis1.218 Ratings8.01 Ratings
    Site audit / diagnostics7.848 Ratings9.01 Ratings
    Site recommendations4.744 Ratings8.01 Ratings
    Task management1.019 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Search Console and WordTracker
    Feature
    Google Search Console
    7.2
    53 Ratings
    5% below category average
    WordTracker
    7.8
    2 Ratings
    3% above category average
    Local SEO6.337 Ratings1.02 Ratings
    Social SEO8.019 Ratings10.01 Ratings
    Mobile SEO7.349 Ratings10.01 Ratings
    Global SEO7.543 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Search Console and WordTracker
    Feature
    Google Search Console
    8.0
    53 Ratings
    5% below category average
    WordTracker
    8.5
    1 Ratings
    1% above category average
    Multi-domain support7.947 Ratings8.01 Ratings
    Integration with web analytics tools8.150 Ratings9.01 Ratings
    Best Alternatives
    Google Search ConsoleWordTracker
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Search ConsoleWordTracker
    Likelihood to Recommend
    9.5
    (56 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    7.9
    (3 ratings)
    Usability
    8.8
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (8 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Search ConsoleWordTracker
    Likelihood to Recommend
    Google
    It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
    Incentivized
    Read full review
    WordTracker
    To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
    Incentivized
    Read full review
    Pros
    Google
    • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
    • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
    • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
    Incentivized
    Read full review
    WordTracker
    • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
    • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
    • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
    • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
    • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
    Incentivized
    Read full review
    Cons
    Google
    • It can be a little difficult to navigate
    • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
    • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
    Incentivized
    Read full review
    WordTracker
    • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
    • Pricing could be more affordable
    • Better explore keywords that indicate a customer is ready to purchase
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    WordTracker
    • Good bang for the buck.
    • Makes the work flow easier by being able to extract data faster.
    • Quick for my team to learn how to use.
    • Lots of data. Really really lots of data.
    • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
    Read full review
    Usability
    Google
    It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
    Incentivized
    Read full review
    WordTracker
    No answers on this topic
    Support Rating
    Google
    As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
    Incentivized
    Read full review
    WordTracker
    No answers on this topic
    Alternatives Considered
    Google
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
    Incentivized
    Read full review
    WordTracker
    I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
    Incentivized
    Read full review
    Return on Investment
    Google
    • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
    • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
    Incentivized
    Read full review
    WordTracker
    • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
    • Helped maximize the keywords used on client websites and improve the quality of leads coming through
    Read full review
    ScreenShots