Google Sheets vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Sheets
Score 8.9 out of 10
N/A
Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A
Supermetrics
Score 9.7 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Google SheetsSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Google SheetsSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Google SheetsSupermetrics
Considered Both Products
Google Sheets
Chose Google Sheets
I enjoy the ease of access and sharing information with anyone, google sheets is great for that. You can easily send a link in an email or text message which makes it easier than other programs because you have to purchase separately if their software doesn't come included at …
Supermetrics

No answer on this topic

Best Alternatives
Google SheetsSupermetrics
Small Businesses
Stackby
Stackby
Score 8.9 out of 10
Agency Analytics
Agency Analytics
Score 9.0 out of 10
Medium-sized Companies
Microsoft Excel
Microsoft Excel
Score 8.9 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Enterprises
Microsoft Excel
Microsoft Excel
Score 8.9 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google SheetsSupermetrics
Likelihood to Recommend
9.0
(40 ratings)
10.0
(12 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.9
(4 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google SheetsSupermetrics
Likelihood to Recommend
Google
Google Sheets is well suited in two main areas: is free to use and you don't need to buy a license to use it, comparing to the most direct competitors ; collaboration is in my opinion the best advantage, with multiple people working together and seeing others working in real time. It's less appropriate in low connectivity environments (offline capabilities)
Read full review
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
Google
  • Collaborative planning : In the initial phase of project, Team leads and architects create a permission matrix along with the naming convention simultaneously, seeing who is editing / adding the details in real-time.
  • Cost tracking : We use this tool to track cloud resource usage monthly costs, so that we can analyse it and send out comms for high cost based resources. By storing cost data here, it's easy for use to store data of last couple of years.
  • Flexible documentation : For change logging of different scenarios we would need different / ad-hoc columns to be added on the fly, which makes using this tool much simpler then reputed third party tools.
Read full review
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
Google
  • Ease of use - I collaborate with a lot of folks on these and a lot of them have trouble using it.
  • Would love more live features; for example, being able to have cells react to other inputs (checkboxes, etc) with reactive formatting
  • More cross-usability with other Google products; it's hard to think of drawbacks honestly, this is a pretty seamless software.
Read full review
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Likelihood to Renew
Google
I am not involved in the purchase/selection process, but my organization is a Google shop, and Sheets meets most of our spreadsheet needs and works seamlessly with our other tools. I don't anticipate our switching anytime soon.
Read full review
Supermetrics
No answers on this topic
Usability
Google
It can easily handle most uses and functions. It is only for very large datasets or advanced analysis that it either lacks the proper functions or performance begins to slow. Most employees who continue to use competitors' products do so out of preference, familiarity with the user interface, or other surface-level reasons.
Read full review
Supermetrics
No answers on this topic
Reliability and Availability
Google
Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
Read full review
Supermetrics
No answers on this topic
Performance
Google
Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
Read full review
Supermetrics
No answers on this topic
Support Rating
Google
I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
Read full review
Supermetrics
No answers on this topic
Alternatives Considered
Google
I have found that I can do almost everything I could have done in Microsoft Excel faster and easier in Google Sheets. We recommend Google Sheets in 99.9% of our use cases and feel it meets the needs of our workers very well. I am sure there are other spreadsheet creation programs out there, but because we are already in the Google environment, adopting Google Sheets in very easy.
Read full review
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Contract Terms and Pricing Model
Google
I'm not involved with the purchase, but I assume everything goes smoothly and that the pricing structure is predictable and reasonable. We do not get surprise fees.
Read full review
Supermetrics
No answers on this topic
Scalability
Google
Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
Read full review
Supermetrics
No answers on this topic
Return on Investment
Google
  • Don't need to pay for windows 365 license as it is free
  • Has a positive impact since I am not cursing excel for annoying problems(I don't want the new Pivot table format, I want to use Classic and I don't want to expand/collapse arrows. "x$#%")
  • [Haven't] looked at return on investment on work, but has "simplified" for basic and medium spreadsheets.
Read full review
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Supermetrics Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of