Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.
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Supermetrics
Score 9.7 out of 10
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Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Google Sheets
Supermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Google Sheets
Supermetrics
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
I enjoy the ease of access and sharing information with anyone, google sheets is great for that. You can easily send a link in an email or text message which makes it easier than other programs because you have to purchase separately if their software doesn't come included at …
Google Sheets is well suited in two main areas: is free to use and you don't need to buy a license to use it, comparing to the most direct competitors ; collaboration is in my opinion the best advantage, with multiple people working together and seeing others working in real time. It's less appropriate in low connectivity environments (offline capabilities)
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Collaborative planning : In the initial phase of project, Team leads and architects create a permission matrix along with the naming convention simultaneously, seeing who is editing / adding the details in real-time.
Cost tracking : We use this tool to track cloud resource usage monthly costs, so that we can analyse it and send out comms for high cost based resources. By storing cost data here, it's easy for use to store data of last couple of years.
Flexible documentation : For change logging of different scenarios we would need different / ad-hoc columns to be added on the fly, which makes using this tool much simpler then reputed third party tools.
I am not involved in the purchase/selection process, but my organization is a Google shop, and Sheets meets most of our spreadsheet needs and works seamlessly with our other tools. I don't anticipate our switching anytime soon.
It can easily handle most uses and functions. It is only for very large datasets or advanced analysis that it either lacks the proper functions or performance begins to slow. Most employees who continue to use competitors' products do so out of preference, familiarity with the user interface, or other surface-level reasons.
Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
I have found that I can do almost everything I could have done in Microsoft Excel faster and easier in Google Sheets. We recommend Google Sheets in 99.9% of our use cases and feel it meets the needs of our workers very well. I am sure there are other spreadsheet creation programs out there, but because we are already in the Google environment, adopting Google Sheets in very easy.
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
I'm not involved with the purchase, but I assume everything goes smoothly and that the pricing structure is predictable and reasonable. We do not get surprise fees.
Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
Don't need to pay for windows 365 license as it is free
Has a positive impact since I am not cursing excel for annoying problems(I don't want the new Pivot table format, I want to use Classic and I don't want to expand/collapse arrows. "x$#%")
[Haven't] looked at return on investment on work, but has "simplified" for basic and medium spreadsheets.