TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Surveys

    Score7.9 out of 10
    N/AGoogle Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.

    $10

    per completed survey

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Google SurveysAgentforce Marketing
    Editions & Modules
    Surveys
    10¢
    per completed survey
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Google SurveysAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google SurveysAgentforce Marketing
    Considered Both Products
    Google
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    14 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Google SurveysAgentforce Marketing
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    8.3
    17 Ratings
    3% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Survey templates9.517 Ratings00 Ratings
    Themes7.715 Ratings00 Ratings
    Custom logo/branding7.714 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    9.2
    16 Ratings
    8% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Changes to live survey9.915 Ratings00 Ratings
    Question design help9.313 Ratings00 Ratings
    Multiple question types8.416 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    7.5
    15 Ratings
    11% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Survey logic flexibility7.515 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    8.4
    16 Ratings
    3% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Response tracking8.516 Ratings00 Ratings
    Data export9.415 Ratings00 Ratings
    Standard reports7.814 Ratings00 Ratings
    Custom reports8.412 Ratings00 Ratings
    Analytics7.814 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    8.3
    16 Ratings
    4% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Access controls7.915 Ratings00 Ratings
    Compliance8.813 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    5.8
    13 Ratings
    33% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Vendor-offered crowdsourcing5.810 Ratings00 Ratings
    Respondent restrictions5.812 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Surveys and Salesforce Agentforce Marketing
    Feature
    Google Surveys
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    Google SurveysAgentforce Marketing
    Small Businesses
    Jotform
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google SurveysAgentforce Marketing
    Likelihood to Recommend
    8.6
    (17 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (114 ratings)
    Usability
    8.8
    (15 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    7.5
    (12 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Google SurveysAgentforce Marketing
    Likelihood to Recommend
    Google
    Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Google
    • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
    • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
    • Run an election for board members (use of the "other" notation so that people can write in their own choices).
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Google
    • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
    • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Google
    Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Google
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Google
    This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Google
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Google
    Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
    • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.