Google Tag Manager vs. ShortStack vs. Woobox

I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.

Incentivized

I love ShortStack's customer support. For the most part, they are available immediately through chat and respond to email inquiries within a very reasonable timeframe. As a longtime customer, they have accommodated my needs. Their platform is set up for all users - whether you are not very tech-savvy or an IT person, you can find ways to utilize your skills.

Incentivized

I use Woobox for a poll/voting competition and I found it very helpful as it gathers the audience data very efficiently and provides the results in a very smart way. Woobox provides very limited features in the free version one cannot judge the capabilities of this excellent platform unless they purchase it.

Incentivized

• Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
• In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
• Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
• Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.

Incentivized

• Easily select Facebook Comment Content entries
• Create custom contest landing pages with ease
• Customer support team is very friendly and helps out

Incentivized

• Woobox makes it easy to create a variety of promotions in their platform.
• The technology is intuitive to use and allows for a lot of customization.
• Woobox has a support team that is quick to respond and help.

Incentivized

• There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
• Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.

Incentivized

• No API integration for email collection in real-time to major ESPs such as Responsys.

• Having an easier way to creative pictures for splash pages
• It gets a little complicated trying to add extra entry questions

I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.

Incentivized

I constantly use the product and they are continually evolving and developing new tools. The customer service is also US based and very efficient to address issues or questions.

No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.

Incentivized

It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills

I have never noticed it down.

It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.

GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.

Incentivized

They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

Incentivized

Easy to integrate with existing Facebook account.

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.

Incentivized

They’re similar, but not the same type of product. Both offer great flexibility for a business.

Incentivized

To be honest, I prefer Rafflecopter over Woobox. Good product, but I feel like Rafflecopter has more to offer the user.

Incentivized

• GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
• With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.

Incentivized

• Fan engagement increase

Incentivized

• ROI was great. People remembered our company and products after the contests. This of course has to do with how much money you spent promoting, but I think Woobox made it a simpler process for people to enter a contest.