Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that's wrong, it does a much better job than other tools as to showing you how it the issue is presented. For instance many tools could outline a temporary redirect on your site, but Lumar will show you where that redirect starts, if there's a chain involved, and why it's worth fixing
Google Trends shows me geographic locations where a particular topic may be useful for advertising.
Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
I find the loading panel during a crawl to be a bit deceptive. It's very hard to tell how long a crawl will take—a more accurate estimate would go a long way.
I love the "fetch time" tab in theory, but I have a hard time believing it—not that the figure they give is untrue, but I find it at wide variance with other tools. PageSpeedInsights will have a site looking disastrous and DeepCrawl will log it all fetching "quick". But perhaps page speed is just notoriously difficult to assess.
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to comprehend. I would recommend it to any data consultant (DC).
