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Google Universal Analytics (discontinued) vs. IBM Maximo Application Suite

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    IBM Maximo Application Suite

    Score7.6 out of 10
    N/AIBM Maximo Application Suite is an enterprise asset management (EAM) platform.N/A
    Pricing
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—The IBM® Maximo® Application Suite (MAS) comes in two packages: client managed software or software as a service (SaaS). MAS is purchased using a simplified licensing and usage model leveraging a credit-based system called AppPoints. This provides the flexibility to easily add functionality and users, scale your business, and pay only for what you use with a single entitlement.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Considered Both Products
    Discontinued Products
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    93%
    Would buy again
    75 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    90%
    Delivers good value for the price
    57 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    93%
    Happy with the feature set
    75 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    89%
    Lived up to sales and marketing promises
    50 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    85%
    Implementation went as expected
    57 Answers
    Features
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and IBM Maximo Application Suite
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    IBM Maximo Application Suite
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Likelihood to Recommend
    8.0
    (55 ratings)
    6.8
    (86 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    7.7
    (7 ratings)
    Usability
    9.0
    (5 ratings)
    9.5
    (6 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.2
    (4 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.3
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)IBM Maximo Application Suite
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    IBM
    The software is very well-suited to asset lifecycle management and system condition monitoring. User-friendliness of the product and effectiveness in managing work orders. The software's pricing is much more affordable than that of other EAM systems. Many improvements are needed in the customer support services department. Delays in response are costly.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    IBM
    • Delivers Out-of-Box solutions for various industries without the need for customization and configuration
    • Modules and Applications are well developed and linked in an orderly way, with proper documentation and help guides that allow end users to start using the system with ease
    • Powerful Work Management, Contracts, Inventory, and Purchasing applications and features that are a better match to other ERP applications today
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    IBM
    • Usually, we have problems with the mobile apps. For about seven out of ten customers, we need to use third-party mobile applications. It’s been a rollercoaster — Anywhere was terrible, then Maximo Mobile for 8 was pretty good, and now with Maximo 9, it’s problematic again. So it’s been ups and downs. But the good thing is that the architecture is open, so we can use third-party applications or even develop our own add-ons. Still, IBM could do this better.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    IBM
    IBM Maximo Application Suite has provided a solution to our desire to consolidate the multiple applications serving the layers of the Procurement process we has been accustomed to using. By consolidating applications, licensing and software costs are reduced, and the overall headcount to support the various applications was able to be minimized.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    IBM
    The IBM Maximo Application Suite is well known for inventory management solutions. This solution is in use by many corporations but mostly I have seen its use in Ports, defense and aerospace industries. Some of the benefits are 1. asset tracking is amazing 2. Maintenance cost is less 3. Reduced inspection costs 4. Less downtime 5. It allows customization 6 Simplify data management 7. Highly adaptable
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    IBM
    Depends on DB tuning, Query builds etc
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    IBM
    I have regularly contacted IBM Support to report issues and raise requests for issues we face during project implementations. The response from them has overall been good and to the point, and they get back to us within a day or 2 and guide us through the process of fixing it or providing an interim fix of the product
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    IBM
    As expected, good content and instructions
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    IBM
    Implementation of IBM MAS as a service provider has been easy. The functionality in the OEM space has been the best of its class with all related modules and application subject to maintenance
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    IBM
    As a computerized maintenance management system i do not have experience of any other system. The only experience I have is for Maximo and it works excellent for me. I am using many modules available in Maximo and all of these modules are almost fulfilling all of my business needs.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    IBM
    i dont use it
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    IBM
    • Being the core business of my organization, IBM Maximo had a complete ROI for our objectives. We are able to successfully maintain and offer multiple solutions based on our interaction with Maximo.
    • Based on our contracts, we are able to provide a great partnership with IBM thru Maximo and it's tools.
    • We are able to maintain our business with steady market growth based mainly on our offer of the IBM Maximo in various layers.
    Incentivized
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