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Google Universal Analytics (discontinued) vs. IBM watsonx Orchestrate

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    IBM watsonx Orchestrate

    Score8.2 out of 10
    N/AIBM® watsonx™ Orchestrate® leverages AI to automate complex workflows. The solution helps build, deploy, and manage AI assistants and agents. It offers a catalogue of pre-built agents and tools, low-code agent builder, multi-agent collaboration capabilities, and integrations with enterprise apps.

    $530

    per month

    Pricing
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Essential
    $500
    per month per subscription
    Essentials
    $500
    per month Per subscription
    Standard
    Enterprise
    Standard
    Enterprise
    per month Per subscription
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—IBM watsonx Orchestrate can be deployed and run on IBM Cloud, AWS, or on-premises. Prices shown are indicative, may vary by country, exclude any applicable taxes and duties, and are subject to product offering availability in a locale.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Considered Both Products
    Discontinued Products
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    98%
    Would buy again
    138 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    98%
    Delivers good value for the price
    125 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    99%
    Happy with the feature set
    140 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    98%
    Lived up to sales and marketing promises
    102 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    94%
    Implementation went as expected
    111 Answers
    Features
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and IBM watsonx Orchestrate
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    IBM watsonx Orchestrate
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.8
    (133 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    4.5
    (5 ratings)
    Usability
    9.0
    (5 ratings)
    7.3
    (79 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.3
    (10 ratings)
    In-Person Training
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)IBM watsonx Orchestrate
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    IBM
    For starters, most enterprise-grade organizations and Customers struggle to align their current IT estate and landscape with fast-moving, agile, AI-driven automation and development initiatives. All tooling, governance, structure, and frameworks available to support and facilitate the incorporation of this new but still cross-system technology layer are essential to minimize the risks of data leaks, unauthorized access, unbridled token consumption, and other issues. For some businesses and organizations with a handful of systems or a smaller footprint, the platform could be a bit too complex.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    IBM
    • New and improved natural language processing yielding better results helps the assistants understand the intention behind the query.
    • Preserves context of communication, allowing the customers to establish inquiries on the website and continue on the mobile app without having extra informational input.
    • Intelligent conversations mean that complex paths that are branched based on the user's inputs allow for a much more natural flow of the conversation than fixed scripts.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    IBM
    • I think that it needs to be able to integrate better with the knowledge catalogs. It currently provides a default database, which isn't quite large enough for enterprise use. We can connect that then to an external source, but it'd be nice if we could able just to instantiate one straight away.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    IBM
    Currently we are using to develop chatbots based on client provided flow what kind chatbot required for client either button or free text chatbots. we will decided accordingly flow and develop chatbot using IBM Watson. We will integrated custom components if required which is not present in library. Action flow and dialog flow we are currently in chatbot.
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    IBM
    With the growing use of AI and chatbots, it's very easy to use, and the conversational language makes it easier than keyword searches in a document. The contextual language processing is impressive. It's easy to integrate into our internal portal. The use of this tool would depend on each company's security and data sensitivity.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    IBM
    To develop chatbots based on client provided flow what kind chatbot required for client either button or free text chatbots. we will decided accordingly flow and develop chatbot using IBM Watson. We will integrated custom components if required which is not present in library. IBM Watson library anyone can easily learn and develop chatbots.
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    IBM
    We've rarely had to engage support, but they've always been prompt in responding and very attentive. Support experiences have been extremely positive (but we're mostly happy that we just don't have any cause to routinely need support in the first place!).
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    IBM
    Excellent course material.
    Incentivized
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    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    IBM
    Overall the implementation was simple.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    IBM
    Strong ITSM and HR workflow automation with governance, ServiceNow excels in IT/HR but lacks flexibility for cross-departmental use cases such as demand planning, finance close, or procurement analytics. Orchestrate supports a broader set of enterprise functions beyond IT service automation. So, watsonx is a better approach than any other available tool in the market as of now, based on the use cases I've encountered and my efforts to understand the essence of the service.
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    Scalability
    Discontinued Products
    No answers on this topic
    IBM
    From past 3+ years I am using IBM Watson in our current project easily can implement and manage and monitor user how their using. Is there and update also just update dialog is just enough to change no need to touch any other templates. Multiple language will support, and action and dialog speak recognize chatbot we can create as per client requirement. Overall, as of now good experience with IBM Watson.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    IBM
    • As a very small team WxO give us more time back and handles manual tasks.
    • WxO helps us reduce manual errors (and the time it takes to find and resolve.)
    • WxO, as a task scheduler and reminder system, helps us not forget certain key events with time-dependent requirements.
    Incentivized
    Read full review
    ScreenShots

    IBM watsonx Orchestrate Screenshots

    Screenshot of IBM® watsonx Orchestrate® homepage UI when you enter into the product.Screenshot of Catalog of AI agents and tools in different domains from multiple partnersScreenshot of Creating agents - from scratch or using a pre-built templateScreenshot of Multi Agent Collaboration - Employee Support Manager AgentScreenshot of IT domain agents from IBM and other partnersScreenshot of Integrations from multiple common applications