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Google Universal Analytics (discontinued) vs. Splunk Observability Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Splunk Observability Cloud

    Score8.5 out of 10
    N/ASplunk Observability Cloud aims to enable operational agility and better customer experience through real-time AI-driven streaming analytics allowing accurate alerts in seconds. It is designed to shorten MTTD and MTTR by providing real-time visibility into cloud infrastructure and services.

    $180

    per year per host

    Pricing
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Infrastructure
    $15
    per month (billed annually) per host
    App & Infra
    $60
    per month (billed annually) per host
    End-to-End
    $75
    per month (billed annually) per host
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    95%
    Would buy again
    55 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    94%
    Delivers good value for the price
    48 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    98%
    Happy with the feature set
    57 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    97%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    98%
    Implementation went as expected
    45 Answers
    Features
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Splunk Observability Cloud
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Splunk Observability Cloud
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Splunk Observability Cloud
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    Matomo Analytics
    Score9 out of 10
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    Score7.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    LogicMonitor
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    ManageEngine Site24x7
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (3 ratings)
    Usability
    9.0
    (5 ratings)
    7.6
    (18 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    10.0
    (1 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Splunk Observability Cloud
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Cisco
    Its great if you need real-time visibility across complex or regulated environments. Also strong for hybrid or multi-cloud setups where uptime, observability and fast IR are required. It’s probably overkill for smaller teams or environments that don’t have constant changes or compliance reporting needs. It's expensive and has a steep learning curve. Also, in my opinion, do not get yourself into a consumption based model. Costs can certainly get out of control quickly.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cisco
    • The first one is its Kubernetes container monitoring.
    • I really like this features because as we know how much K8s is vast and to manually monitor each part of the Kubernetes it takes so much time but Splunk Observability Cloud makes it easier. And even once we integrate K8s with Splunk Observability Cloud it gives us some prebuilt dashboards which gives holistic view of our Cluster and its nodes, pods, etc.
    • The dashbaord feature of Splunk Observability Cloud, it gives us full flexibility to customize our dashboard with a wide range of predefined chart types.
    • Now it also supports OTEL, which is a plus point for observability. As now everyone is moving towards Otel and in current market there are only few tools who supports OTEL based integrations, Splunk Observability Cloud is one out of them.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Cisco
    • You can use table-like functionality to generate dashboards, but these queries are heavy on the system.
    • It could be easier to give insight into what type of line parsing is used for specific documents in a company-managed environment and/or show ways to gain the insights needed.
    • I would like to see ways to anonymize specific data for shared reports without pre-formatting this in a dashboard on which reports could be based.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Cisco
    Good: Stable system with low error rate Easy to use for simple use cases Bad: UI is not very clear for complex usage Mobile view (when logged in from phone) is bad No library for .net
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Cisco
    When there is an issue, it’s a win if one can easily identify the root cause. To do the same, it should allow the user to dig deep with multiple data points and compare the data and identify the anomaly. In this use case, it’s good to drive from Splunk 011y.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Cisco
    Splunk support is very quick and efficient. Pre-sale specialists are very skilled and available.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Cisco
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Cisco
    Follow a training before starting.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Cisco
    Splunk Infrastructure Monitoring provides far superior options for anybody using a complex hybrid multi-cloud environment and allows both your SOC and NOC to work together on the same data while driving their own insights. We found other products are still in the old world view of servers and agents residing together within a single data centre, but modern apps are no longer like this.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Cisco
    • Significantly reduced the MTTR (Mean Time To Recovery), which in turn has improved the end-user experience tremendously.
    • Meets compliance requirements of security policies, audit, regulation, and forensics.
    • Helps us to track/manage the resource usage on our cloud instances which has a direct implication on the recurring cost.
    Incentivized
    Read full review
    ScreenShots

    Splunk Observability Cloud Screenshots

    Screenshot of Real-time monitoring for public, private and hybrid cloud